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  1. Imago Dei: Metaphorical conceptualization of pictorial artworks within a participant-based framework.Amitash Ojha, Marianna Bolognesi & Fabio I. M. Poppi - 2020 - Semiotica 2020 (236-237):349-376.
    This article presents an exploratory analysis of the metaphoric structure of five artistic paintings within “Think aloud” protocols, in which a group of 14 English speakers with a low self-rated level of expertise in art and history of art expertise were asked to verbalize all their thoughts, ideas and impressions of the artworks. The main findings of this study can be summarized as follows: (1) multiple interpretations for the same artwork are possible, (2) the interpretations of the metaphorical structures described (...)
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  • A comparative study of multi-modal metaphors in food advertisements.Yuan Liang & Guirong Kou - 2022 - Semiotica 2022 (249):275-291.
    Multi-modal metaphor is a new perspective in metaphor research developed in modern times. Beyond the metaphor research of language, it combines text, image, sound, and other modes and provides new insights and perspectives for metaphor research. Food advertisements often combine sound, images, and other forms to promote the products and increase consumers’ desire to buy, and they often contain metaphors of multiple modes. However, under the perspective of cross-cultural research, when the same food brand is advertised in different countries, the (...)
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  • Code Red for Humanity: Multimodal Metaphor and Metonymy in Noncommercial Advertisements on Environmental Awareness and Activism.Laura Hidalgo-Downing & Niamh A. O’Dowd - 2023 - Metaphor and Symbol 38 (3):231-253.
    Concern for global warming, climate change and pollution has grown in recent years, with countries across the world facing natural disasters on unprecedented scales. The communication of environmental protection is therefore a necessary area of enquiry, especially from a Conceptual Metaphor Theory perspective. The present article explores (1) how the themes of global warming, climate change, pollution and activism are conceptualized in a corpus of 51 noncommercial advertisements, (2) the interaction of metonymy with metaphor, (3) the distribution across verbal and (...)
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  • Metaphoricity in the real estate showroom: Affordance spaces for sensorimotor shopping.Simon Harrison & David H. Fleming - 2019 - Metaphor and Symbol 34 (1):45-60.
    This article adopts an ecological view of cognition to analyze the role of the environment in scaffolding metaphorical experience. Using ethnographic material collected from two real estate showrooms in China, we describe how each showroom setting is equipped with to-be-phenomenologically-experienced objects designed to stimulate desirable sensorimotor experiences and altered bodily states during the guided showroom tours. By analyzing the qualities of such settings and identifying the processes through which visitors become environmentally coupled—including active and passive touch in highly organized auditory, (...)
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  • Pragmatic complexity in metaphor interpretation.Raymond W. Gibbs - 2023 - Cognition 237 (C):105455.
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  • Metaphors in the flesh: Metaphorical pantomimes in sports celebrations.Raymond W. Gibbs - 2021 - Cognitive Linguistics 32 (1):67-96.
    When athletes make significant plays in sporting competitions, such as scoring a goal in soccer, a touchdown in American football, they often immediately express their joy by performing some bodily action for others to see and understand. Many sports celebrations are staged pantomimes that express metaphorical meanings as a part of athletes’ pretending to perform certain source-path-goal sequences of action from other competitive events. This article examines the possible metaphoricity in different sports celebrations and whether casual observers may understand these (...)
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  • Metaphor, ignorance and the sentiment of (ir)rationality.Francesca Ervas - 2021 - Synthese.
    Metaphor has been considered as a cognitive process, independent of the verbal versus visual mode, through which an unknown conceptual domain is understood in terms of another known conceptual domain. Metaphor might instead be viewed as a cognitive process, dependent on the mode, which leads to genuinely new knowledge via ignorance. First, I argue that there are two main senses of ignorance at stake when we understand a metaphor: we ignore some existing properties of the known domain in the sense (...)
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  • Like a Virus. Similes for a Pandemic.Maria-Josep Cuenca & Manuela Romano - 2022 - Metaphor and Symbol 37 (4):269-286.
    The Covid-19 pandemic has had a great impact on the life of every inhabitant of the planet. During 2020 and 2021 a significant amount of work on how the pandemic is being conceptualized and communicated has been done. Most work has focused on the role of metaphor in the construal of specific cognitive frames. In this paper, we turn to a similar but different conceptualization mechanism, i.e. simile. Drawing from recent socio-cognitive and discursive empirical approaches to similes, this paper focuses (...)
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