In this essay, I propose an analysis of Quine’s example ’Giorgione was so-called because of his size’, grounded on the idea of an obstinate demonstrative. In the first sections, I discuss the advantages and drawbacks of the demonstrative and logophoric treatments of ‘so called’, I highlight certain parallelisms with Davidson’s paratactic view of quotation, and I introduce independent considerations in favor of the idea of an obstinate demonstrative. In the second half of my essay, I apply this notion to Quine’s (...) example, and I discuss its consequences with respect to the principle of substitutivity of coreferential singular terms. (shrink)