This paper shows how an apparently abstract, ideologically loaded, evaluative rhetoric can be applied, legitimization-wise, to compensate for diminishing effects of fear appeal rhetoric based on material premises. The paper draws on proximization theory, which accounts for the construal of relations between entities within the Discourse Space, esp. the shifts whereby the peripheral elements of the DS get construed as the central ones. Proximization recognizes the fundamental role of spatial cognition in constructing discursive representations of processes, attitudes and values in (...) relation to the deictic center of the speaker. It focuses on spatially and axiologically grounded rhetorical choices, defining their interplay in temporally extensive discourses. Proximization is thus ideally suited to explain complex phenomena of evaluative rhetoric in interventionist macro-discourse, especially the mechanism whereby axiological argument compensates for spatially grounded discourse patterns which over time lose their rhetorical force. The analysis of the US 2003-2004 rhetoric of the Iraq war demonstrates how ‘axiological proximization’ maintains legitimization after other legitimization strategies involving strong fear appeals have become ineffective. Specifically, it reveals how the US redefined the case for the war in ideological terms following loss of the original premise. (shrink)

This paper argues that an instance of trash-talking is permissible if and only if the relevant sports organization’s system of rules permits the expression. The argument for this position rests on the notion that if there is no relevant side-constraint on trash-talking, then if the player commits to a moral boundary on trash-talking then that is the moral boundary on trash-talking. I then argued that there is no relevant side-constraint on trash-talking and that the players commit to the ownership theory (...) as the moral boundary on trash-talking. Hence, the ownership theory is the moral boundary for trash-talking. I then considered a number of objections, the most important of which are that there is a side-constraint against trash-talking because it is degrading, disrespectful, exploitative, or objectifying and that the ownership theory is false because it confuses what is wrong with what is penalized. (shrink)

The most valuable player (MVP) of an athletic league is the single best individual player in the league. The MVP award is the institutional recognition of this person, and it is the highest annual award that a player can receive. Despite its widespread consideration and importance, we argue that the concept of the MVP is a fundamentally vague concept. In the context of professional sports, however, such a vague category is valuable in that it promotes the active discussion of different (...) types of excellence found within a specific sport and the weight to be assigned these types, thus leading to a gain for the discussants. (shrink)

Pour contrer le scepticisme au sujet de la connaissance des valeurs, la plupart soutiennent avec John Rawls qu’une croyance comme celle qu’une action est bonne est justifiée dans la mesure où elle appartient à un ensemble de croyances cohérent, ayant atteint un équilibre réfléchi. Christine Tappolet s’inspire des travaux de Max Scheler et d’Alexius von Meinong pour défendre une conception opposée au cohérentisme. La connaissance des valeurs est affirmée dépendre de nos émotions, ces dernières étant conçues comme des perceptions des (...) valeurs. (shrink)

The distinction between intrinsic and extrinsic value can be traced back to Plato and Aristotle. I contend that the distinction has never been properly drawn. My main task is to formulate the distinction in a way that avoids the problems of the traditional formulations. ;After defending the traditional Moorean conception of intrinsic value against John Mackie's arguments from relativity and "queerness," and against recent attacks by Elizabeth Anderson and Shelly Kagan, I attempt to define two important types of extrinsic value (...) in terms of intrinsic value. First, I define instrumental value. The main problem with traditional definitions of instrumental value is that they fail to account for the fact that preventing something intrinsically evil from occurring seems to be just as worthwhile as bringing about something intrinsically good. I attempt to account for this fact by introducing a "contextualist" analysis of instrumental value. Next, I present and defend an analysis of contributory value. I compare contributory value with conditional intrinsic value, and present an argument to show that the notion of conditional intrinsic value faces problems that can be avoided by admitting the existence of contributory value. I then expand on the contextualist analysis of instrumental value, and provide an analysis of extrinsic value that explains what is common to instrumental and contributory value. I contend that my analysis can also account for other types of extrinsic value---for example, signatory value---and I defend my analysis against recent objections by Alastair Norcross involving the extrinsic values of actions. ;Finally, I argue that contributory value can help to solve a current problem in environmental ethics. The problem is this: how can it be that the last member of a species is more valuable than a similar member of a flourishing species ? I argue that diversity of goods increases the value of a whole; therefore, the last member of an endangered species has contributory value in virtue of its contribution to the world's biological diversity. (shrink)