In this paper I evaluate the soundness of the prototype paradigm, in particular its basic assumption that there are pan-human psychological essences or core meanings that refer to basic-level natural kinds, explaining why, on the whole, human communication and learning are successful. Instead I argue that there are no particular pan-human basic elements for thought, meaning and cognition, neither prototypes, nor otherwise. To illuminate my view I draw on examples from anthropology. More generally I argue that the prototype paradigm exemplifies (...) two assumptions that dominate cognitive science: (1) If human beings use words they mean something particular and what they mean can be discovered by scientific methods. (2) There is a fixed number of domains of categorization, each made up of a fixed number of basic categories. I suggest that these two assumptions lead to Brave New World. (shrink)

In Basic Color Terms, Berlin and Kay argued for a restricted number of "basic" color words—words they claimed to be culturally universal. This claim about language was buttressed by psychologist Eleanor Rosch's famous work on color prototypes. Together, the works of Berlin and Kay and Rosch are the foundation for a contemporary research tradition investigating the biological foundations of color naming. In this article, the author describes some common objections to the works of Berlin and Kay and Rosch and argues (...) that they are not significant. The claim that explanations of color naming ought to be strictly cultural also is discussed and rejected. (shrink)

In this paper I evaluate the soundness of the prototype paradigm, in particular its basic assumption that there are pan-human psychological essences or core meanings that refer to basic-level natural kinds, explaining why, on the whole, human communication and learning are successful. Instead I argue that there are no particular pan-human basic elements for thought, meaning and cognition, neither prototypes, nor otherwise. To illuminate my view I draw on examples from anthropology. More generally I argue that the prototype paradigm exemplifies (...) two assumptions that dominate cognitive science: (1) If human beings use words they mean something particular and what they mean can be discovered by scientific methods. (2) There is a fixed number of domains of categorization, each made up of a fixed number of basic categories. I suggest that these two assumptions lead to Brave New World. (shrink)