This essay examines the relation between philosophical questions concerning personal identity and character development in Shaftesbury’s and Hume’s philosophy. Shaftesbury combines a metaphysical account of personal identity with a normative approach to character development. By contrasting Shaftesbury’s and Hume’s views on these issues, I examine whether character development presupposes specific metaphysical views about personal identity, and in particular whether it presupposes the continued existence of a substance, as Shaftesbury assumes. I show that Hume’s philosophy offers at least two alternatives. Moreover, (...) I consider whether and how Hume’s philosophy leaves scope for character development and how he departs from Shaftesbury’s normative project of self-formation. (shrink)