The last couple of years have seen a rapid growth of interest in the study of crossmodal correspondences – the tendency for our brains to preferentially associate certain features or dimensions of stimuli across the senses. By now, robust empirical evidence supports the existence of numerous crossmodal correspondences, affecting people’s performance across a wide range of psychological tasks – in everything from the redundant target effect paradigm through to studies of the Implicit Association Test, and from speeded discrimination/classification tasks through (...) to unspeeded spatial localisation and temporal order judgment tasks. However, one question that has yet to receive a satisfactory answer is whether crossmodal correspondences automatically affect people’s performance , as opposed to reflecting more of a strategic, or top-down, phenomenon. Here, we review the latest research on the topic of crossmodal correspondences to have addressed this issue. We argue that answering the question will require researchers to be more precise in terms of defining what exactly automaticity entails. Furthermore, one’s answer to the automaticity question may also hinge on the answer to a second question: Namely, whether crossmodal correspondences are all ‘of a kind’, or whether instead there may be several different kinds of crossmodal mapping . Different answers to the automaticity question may then be revealed depending on the type of correspondence under consideration. We make a number of suggestions for future research that might help to determine just how automatic crossmodal correspondences really are. (shrink)

People with grapheme-color synesthesia perceive specific colors when viewing different letters or numbers. Previous studies have suggested that synesthetic color experience can be bistable when induced by an ambiguous character. However, the exact relationship between processes underlying the identity of an alphanumeric character and the experience of the induced synesthetic color has not been examined. In the present study, we explored this by focusing on the temporal relation of inducer identification and color emergence using inducers whose identity could be rendered (...) ambiguous upon rotation of the characters. Specifically, achromatic alphabetic letters and digits were presented at varying angles to 9 grapheme-color synesthetes. Results showed that grapheme identification and synesthetically perceived grapheme color covary with the orientation of the test stimulus and that synesthetes were slower naming the experienced color than identifying the character, particularly at intermediate angles where ambiguity was greatest. (shrink)