In this paper, I defend against a number of criticisms an account of slurs, according to which the same semantic content is expressed in the use of a slur as is expressed in the use of its neutral counterpart, while in addition the use of a slur conventionally implicates a negative, derogatory attitude. Along the way, I criticise competing accounts of the semantics and pragmatics of slurs, namely, Hom's 'combinatorial externalism' and Anderson and Lepore's 'prohibitionism'.