The metaphor “ARGUMENT IS WAR” looms large in the conceptualist and experientialist approach of CitationLakoff and Johnson (1980). Despite extensive discussion of this metaphor by critics and supporters of Lakoff and Johnson, it has so far escaped serious scrutiny on several key points. English-speakers can identify verbal exchanges as arguments without resort to metaphorical comparisons or transfers, and speakers' use of war metaphors to characterize verbal dispute depends on conventional understandings rather than personal experience of war or of other kinds (...) of physical struggle. Much of the evidence for Lakoff and Johnson's claims—a culture that metaphorizes argument as dance; the historical and personal priority of force over verbal dispute; the influence of metaphor on action; even the experience supposedly shaping source domains—depends on supposition and ungrounded assertion. In making sense of how people use this metaphor, the discourse-based program elaborated by Naomi CitationQuinn (1991, Citation1997) carries analysis further than a purely conceptualist approach. (shrink)

Conceptual integration theory (Fauconnier & Turner, 1998, 2002) is re-examined in the light of recent criticisms (e.g., Gibbs, 2000, 2001). It is argued that the assumption of four independent "cognitive spaces" enters the model primarily as an entailment of the "space," "blending," and "construction" metaphors, leads to unnecessary ambiguity, and works against statement of the theory in a form that supports derivation of testable hypotheses. Several examples from Fauconnier and Turner (2002) are analyzed to show that they can be interpreted (...) more simply, without need of four separate "spaces." Suggestions are made for reformulating conceptual integration theory without the problematic metaphors. (shrink)

In this essay we discuss a class of apparently metaphorical idioms, exemplified by “fine as frog's hair,” that do not afford any obvious interpretation, and appear to have originated, at least in part, in language play. We review recent trends in both play theory and metaphor theory, and show that a playful approach to language is often an important element in the use and understanding of metaphors (and idioms generally), even when metaphors can be readily interpreted by means of a (...) vehicle-to-topic mapping. Based on this evidence we call for a more deliberate inclusion of language play in metaphor theory and analysis. (shrink)

This article describes the Metaphorical Source Domain Identification Procedure (MSDIP), which can be used to code source domains in metaphor identification. In the first part of the article, we describe the complexity of source-domain coding in corpus analysis. We argue that, in many cases, discourse is underspecified and multiple source-domain candidates may be relevant for a specific metaphorical expression. For instance, if a word like “fight” or “target” is used metaphorically, it could refer to either the source domain of war (...) or sports. To make these issues explicit for analysts, we developed MSDIP, which builds on and extends the Metaphor Identification Procedure Vrije Universiteit (MIPVU). In the second part of the article, we explain the coding steps of MSDIP and subsequently report on a reliability analysis, demonstrating the reproducibility of the procedure. We end with a number of detailed sample analyses, demonstrating the role of co-text and context in selecting the likeliest source-domain candidate through MSDIP. These analyses show that MSDIP is both reliable and flexible in dealing with the complexities of real-life discourse during source-domain coding. (shrink)

Conceptual metaphor theory implies that ubiquitous metaphors become mere descriptions or concepts if they are not embedded in competing discursive communities. This paper demonstrates that weaponiz...

In this article I provide an account of the way in which the domain of spoken communication is metaphorically constructed in English, on the basis of the analysis of over 450 metaphorical references to speech activity in a corpus of contemporary written British English. I show how spoken communication is mainly structured via a set of source domains that conventionally apply to a wide variety of target domains, such as the source domains of MOTION, PHYSICAL TRANSFER, PHYSICAL CONSTRUCTION, and PHYSICAL (...) SUPPORT. Each of these source domains structures a particular aspect of speech activity, such as the achievement of communicative goals, the expression of meanings and ideas, the performance of speech acts, the negotiation of mutual relationships, and so on. I suggest that the particular conceptual mappings that underlie the main patterns in my data are best seen in terms of Grady's (1997) notion of primary metaphors, that is, as simple, basic mappings that have a firm experiential basis and that apply to a wide range of different areas of experience (e.g., "HELP/ASSISTANCE IS SUPPORT"). However, I also show that the main primary metaphors involved in structuring the domain of speech activity can be combined into a single overall physical scenario in which interactants can move in different directions, place themselves in different positions in relation to each other, come into contact with each other in different ways, physically produce texts/utterances/speech acts, physically pass texts/utterances/speech acts to each other, and make meanings visible to each other in different ways. Finally, I argue that a corpus-based methodology has much to offer to metaphor research, particularly in the extrapolation of conceptual metaphors from linguistic data. (shrink)