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  1. Applying Stories of the Environment to Business: What Business People Can Learn From the Virtues in Environmental Narratives.David Dawson - 2005 - Journal of Business Ethics 58 (1-3):37-49.
    . The use of narrative to communicate and convey particular points of view in society has increasingly become the focus of academic attention in recent years. In particular, MacIntyre. (1985, 1988, 1990, 1999) has paid attention to the role of narrative in the conflict between different traditions when developing his virtue approach to ethics. Whilst there has been continued debate about the application of virtue approaches, some arguing that it is incompatible with business, I disagree and have already argued for (...)
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