Sometimes, the fact that an attitude is fitting seems like a demand to have that attitude. But in other cases, the fact that an attitude is fitting seems more like a permission to have the attitude. I defend a proposal that can accommodate both of these appearances. I argue that there is a kind of emotionlessness, which I call apathy, that can be fitting or unfitting in just the same way that emotion can. I further argue that, in some cases, (...) it can be fitting to respond a single object either with emotion or with apathy. When both apathy and emotion are fitting options, the fittingness of the emotion is a permission-like status; failures to have the fitting emotion are not failures of fit. But when an emotion is fitting and apathy is unfitting, the fittingness of the emotion is a demand-like status; failures to have the emotion are failures of fit. (shrink)