According to qualitativism, thisness is not a fundamental feature of reality; facts about particular things are metaphysically second-rate. In this paper, I advance an argument for qualitativism from ideological parsimony. Supposing that reality fundamentally contains an array of propertied things, non-qualitativists employ a distinct name (or constant) for each fundamental thing. I argue that these names encode a type of worldly structure (thisness structure) that offends against parsimony and that qualitativists can eliminate without incurring a comparable parsimony-offense.