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  1. Emancipatory marketing and the emancipation of marketing research: a critical realist perspective.Hamish Simmonds - 2018 - Journal of Critical Realism 17 (5):466-491.
    ABSTRACTThis paper is premised on the call to re-orientate marketing as a contributing social science. It gathers together criticisms of marketing research which identify inconsistencies that prevent our progress. It posits that we are driven to reproduce these inconsistencies because of a closed-system of practice and because of the generative absence of an effective, reflexive and integrative metatheoretical structure. In response to these problems, the paper aims to offer an integrative metatheoretical structure from which to ground our research and intervene (...)
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  • (1 other version)Doing ‘judgemental rationality’ in empirical research: the importance of depth-reflexivity when researching in prison.Muzammil Quraishi, Lamia Irfan, Mallory Schneuwly Purdie & Matthew L. N. Wilkinson - 2021 - Journal of Critical Realism 21 (1):25-45.
    Critical realist thought has theorised convincingly that epistemic relativism is constellationally embedded in ontological realism which in turn necessitates judgemental rationality. In social scie...
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  • (1 other version)Doing ‘judgemental rationality’ in empirical research: the importance of depth-reflexivity when researching in prison.Matthew L. N. Wilkinson, Mallory Schneuwly Purdie, Lamia Irfan & Muzammil Quraishi - 2022 - Journal of Critical Realism 21 (1):25-45.
    ABSTRACT Critical realist thought has theorised convincingly that epistemic relativism is constellationally embedded in ontological realism which in turn necessitates judgemental rationality. In social science, judgemental rationality involves acting upon plausible decisions about competing points of view. However, the tools for doing this are, as yet, under-articulated. This paper addresses this absence by articulating triangulation and depth-reflexivity as two tools for doing judgemental rationality in empirical research. It draws on the experiences of a diverse team working on an international comparative (...)
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