In a well-known parable, told by Xenophon but credited by him to the sophist Prodicus, the young Heracles setting out on the road meets two women whose appearance turns out to be in accord with their characters and names, which are soon proclaimed by each to be Virtue and Vice. The former comports herself as a proper Greek woman should, ‘becoming to look at and freeborn by nature, her body adorned with purity, her eyes with shame, her stature with moderation, (...) dressed in white’. Vice, on the other hand, is self-absorbed and slutty: ‘well nourished to the point of fleshiness and softness, made up to appear whiter and redder than she was in fact’, τὸ δὲ σχῆμα ὥστε δοκεῖν ὀρθοτέραν τῆς φύσεως εἶναι, ‘with wide-open eyes, dressed to show off her ripeness, often checking herself out and seeing whether anyone was looking at her, often even looking at her own shadow’. (shrink)

Prodicus gained a reputation for formulating a novel theory concerning the origins of religious belief, sometimes labelled as atheistic in antiquity, notably by the Epicureans. He suggests that humans initially regarded as gods whatever was useful for their survival such as fruits and rivers, and in a more advanced stage they deified culture heroes such as Demeter and Dionysus. I first suggest that Prodicus’ theory can be connected with other doctrines attributed to him, especially the speech concerning “Heracles’ choice” and (...) the keen interest in the etymology of words. Moreover, I argue that the different representations of his theory reflect the debate between the Epicureans and the Stoics concerning the involvement of gods in human and cosmic affairs. An examination of the fragmentary evidence shows Prodicus to be a thinker who was interested in the rise of civilization in general, and so his theory was part and parcel of a large-scale project to explain several interconnected aspects of social life in rational terms. (shrink)