Though popular in the nineteenth century and widespread since, the elements of the hoax form can be traced to the origins of rhetorical theorizing, principally in the strategies of probability and counterprobability developed by the early orators and sophists. This article begins by defining features of the hoax as a textual event and then describes how hoaxes use traditional rhetorical techniques of both probability and improbability to transport viewers from credulity and acceptance to doubt and disbelief, demonstrating technical mastery over (...) rhetorical conventions of the genre to mock their targets and to entertain and instruct their audience. (shrink)

The paper argues that the arguments from probability so popular in early Greek rhetoric and oratory essentially operate by appealing to common positions shared by both speaker and audience. Particularly in controversial debate provoked by fundamental dissensus they make their claim acceptable to the audience by pointing out a basic coherence or congruence of the speaker’s narrative with the audience’s own pre-established standards or standards of knowledge.

It should have become clear by now that the following discussion will be theoretical in perspective. Historical studies, like any other form of science, cannot be conducted without a theoretical framework. Sometimes, we are unaware of the distinctions we draw before we search for material, select and interpret it; some even think that we should just let the sources speak for themselves. Nevertheless, no material can speak for itself: it can only answer to questions we ask. And these questions we (...) ask are dependent on our present preconceptions of bygone societies and their historical development; as every hermeneutic endeavour, historical studies begins with a Vorurteil (prejudice). Many studies of the eighteenth-century public sphere have started out from those conceptions outlined by Habermas; as mentioned above, most of these studies found fault in Habermas's description of the eighteenth century and revealed his preconception as a prejudice. However, by exposing Habermas's approach as ideological, it seemed easy to claim a common-sense, bias-free position for oneself. I do not think such a position is possible: the hermeneutic Vorurteil can never be overcome entirely; it can only be adequately reflected and adjusted. Rather than claiming to work without all preconceptions, one should, I think, try to explicate one's theoretical framework as precisely as possible. If there really are too many findings that cannot be integrated into Habermas's model, one should look for a new model that might be better suited to give meaning to new historical evidence. It is such a new theoretical framework that I want to propose here. In order to do so, a meticulously detailed examination of Habermas's framework is necessary to find out which theoretical decisions led to the shortcomings of his approach. Following this re-examination, I will try to construct a new framework that avoids Habermas's shortcomings. Of course, this new theoretical framework will only be as good as the extent to which it is able to integrate historical evidence and extricate meaningful answers from these sources. Unfortunately, however, there is not enough space here to put the new framework to the test - that will have to be done elsewhere. (shrink)

Imagine the following situation: an act of violent assault has been committed. And there are only two possible suspects, of which one is a small and weak man and the other a big and strong man. The weak man will plead that he is not strong enough and therefore not likely to have committed the crime, which seems reasonable straight away. But there will also be a loophole for the strong man, as Aristotle tells us, who reports exactly that story (...) in book 2, chapter 24, of his Rhetoric. And he also has a name to assign to the inventor of that kind of argument (1402a17–20):The Art of Corax is composed of this topic. For if a man is not likely to be guilty of what he is accused of, for instance if, being weak, he is .. (shrink)

ABSTRACT Reverse eikos (plausibility) arguments are notorious for reversing a reason that supports an accusation into a reason that denies this accusation. This article offers new insights on their analysis and evaluation, by reconstructing a reverse eikos argument’s line of reasoning as an argumentative pattern. The pattern reveals that this type of argument centers not only on the arguer’s claim that by doing the act of which they have been accused, they would risk becoming the likely suspect, but also on (...) the connected reasoning that they would not want to risk this since that would be stupid and they are not stupid. The proposed analysis, which is illustrated with classic and modern examples of reverse eikos arguments, shows that the evaluation of these arguments boils down to estimating the arguer’s calculation of the costs and benefits of taking the risk, while taking into account the arguer’s character, intellect, and circumstances. (shrink)