In this paper, I develop an empirically-driven approach to the relationship between conceptual and non-conceptual representations. I begin by clarifying Wilfrid Sellars's distinction between a non-conceptual capacity to picture significant aspects of our world, and a capacity to stabilize semantic content in the form of conceptual representations that signify those aspects of the world that are relevant to our shared practices. I argue that this distinction helps to clarify the reason why cognition must be understood as embodied and situated. Drawing (...) on recent models of attention and valuation, I then argue that the human brain constructs a dynamic model of the world that it has encountered, encoding higher-level regularities in the form of linguistically structured representations. And I conclude by arguing that this approach to cognition provides a set of critical resources for understanding the situated nature of social cognition. (shrink)