Despite an initially warm reception, over the past two centuries assessments of the literary character of Adam Smith’s The Wealth of Nations have gradually but unmistakably turned negative. This transformation in the public reception of Smith’s text began during his lifetime and culminated in Heilbroner’s assertion that Smith wrote with ‘an encyclopedic mind, but not with the precision of an orderly one’. However, where Heilbroner and many of his predecessors saw obscurity and tedious attention to minor detail, recent scholarship has (...) begun to perceive remarkable literary subtlety and nuance. This article continues and builds upon that project. It commences with an assessment of three competing explanations of Smith’s literary style and settles on a philosophic and pedagogic explanation of The Wealth of Nations’ distinctive composition. In discerning a unique heuristic strategy and philosophic object in the text, the article places particular emphasis on Smith’s employment of syntactic complexity, stylistic juxtaposition and elliptical citation. The article concludes, somewhat ironically, with the observation that The Wealth of Nations itself succumbed to the maladies of the emerging commercial world-view, in classroom and market place, that its careful construction aimed to ameliorate. (shrink)