This paper discusses conditional probability $$P$$ P , or the probability of A given B. When $$P>0$$ P > 0 , the ratio formula determines $$P$$ P . When $$P=0$$ P = 0 , the ratio formula breaks down. The Borel–Kolmogorov paradox suggests that conditional probabilities in such cases are indeterminate or ill-posed. To analyze the paradox, I explore the relation between probability and intensionality. I argue that the paradox is a Frege case, similar to those that arise in many (...) probabilistic and non-probabilistic contexts. The paradox vividly illustrates how an agent’s way of representing an entity can rationally influence her credal assignments. I deploy my analysis to defend Kolmogorov’s relativistic treatment of conditional probability. (shrink)