William Whiston was one of the first British converts to Newtonian physics and his 1696 New theory of the earth is the first full-length popularization of the natural philosophy of the Principia. Impressed with his young protégé, Newton paved the way for Whiston to succeed him as Lucasian Professor of Mathematics in 1702. Already a leading Newtonian natural philosopher, Whiston also came to espouse Newton’s heretical antitrinitarianism in the middle of the first decade of the eighteenth century. In all, Whiston (...) enjoyed twenty years of contact with Newton dating from 1694. Although they shared so much ideologically, the two men fell out when Whiston began to proclaim openly the heresy that Newton strove to conceal from the prying eyes of the public. This paper provides a full account of this crisis of publicity by outlining Whiston’s efforts to make both Newton’s natural philosophy and heterodox theology public through popular texts, broadsheets and coffee house lectures. Whiston’s attempts to draw Newton out through published hints and innuendos, combined with his very public religious crusade, rendered the erstwhile disciple a dangerous liability to the great man and helps explain Newton’s eventual break with him, along with his refusal to support Whiston’s nomination to the Royal Society. This study not only traces Whiston’s successes in preaching the gospel of Newton’s physics and theology, but demonstrates the ways in which Whiston, who resolutely refused to accept Newton’s epistemic distinction between ‘open’ and ‘closed’ forms of knowledge, transformed Newton’s grand programme into a singularly exoteric system and drove it into the public sphere.Author Keywords: Isaac Newton; William Whiston; Publicity; New theory; Principia; Royal Society. (shrink)