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  1. Altruism and selfishness.Howard Rachlin - 2002 - Behavioral and Brain Sciences 25 (2):239-250.
    Many situations in human life present choices between (a) narrowly preferred particular alternatives and (b) narrowly less preferred (or aversive) particular alternatives that nevertheless form part of highly preferred abstract behavioral patterns. Such alternatives characterize problems of self-control. For example, at any given moment, a person may accept alcoholic drinks yet also prefer being sober to being drunk over the next few days. Other situations present choices between (a) alternatives beneficial to an individual and (b) alternatives that are less beneficial (...)
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  • Toward a better understanding of prosocial behavior: The role of evolution and directed attention.Stephen Kaplan & Raymond De Young - 2002 - Behavioral and Brain Sciences 25 (2):263-264.
    Rachlin's thought-provoking analysis could be strengthened by greater openness to evolutionary interpretation and the use of the directed attention concept as a component of self-control. His contribution to the understanding of prosocial behavior would also benefit from abandoning the traditional (and excessively restrictive) definition of altruism.
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