In everyday language, concepts appear alongside related concepts. Societal biases often emerge in these collocations; e.g., female names collocate with art- related concepts, and African American names collocate with negative concepts. It is unknown whether such collocations merely reflect societal biases or contribute to them. Concepts that are themselves neutral in valence but nevertheless collocate with valenced concepts provide a unique opportunity to address this question. For example, when asked, most people evaluate the concept “cause” as neutral, but “cause” is (...) frequently followed by negative concepts. We use such semantically prosodic concepts to test the influence of collocation on the emergence of implicit bias: do neutral concepts that frequently collocate with valenced concepts have corresponding implicit bias? In evaluative priming tasks, participants evaluated positive/negative nouns or pictures after seeing verb primes that were strongly valenced, neutral in valence but collocated with valenced concepts in corpora, or neutral in valence and not collocated with valenced concepts in corpora. Throughout, neutral primes with positive collocates facilitated the evaluation of positive targets much like strongly valenced primes, whereas neutral primes without valenced collocates did not. That neutral concepts with valenced collocates parallel the influence of valenced concepts suggests that their collocations in natural language may be sufficient for fostering implicit bias. Societal implications of the causal embedding hypothesis are discussed. (shrink)

The notion of sound symbolism receives increasing interest in psycholinguistics. Recent research – including empirical effects of affective phonological iconicity on language processing (Adelman et al., 2018; Conrad et al., 2022) – suggested language codes affective meaning at a basic phonological level using specific phonemes as sublexical markers of emotion. Here, in a series of 8 rating-experiments, we investigate the sensitivity of language users to assumed affectively-iconic systematic distribution patterns of phonemes across the German vocabulary:After computing sublexical-affective-values (SAV) concerning valence (...) and arousal for the entire German phoneme inventory according to occurrences of syllabic onsets, nuclei and codas in a large-scale affective normative lexical database, we constructed pseudoword material differing in SAV to test for subjective affective impressions.Results support affective iconicity as affective ratings mirrored sound-to-meaning correspondences in the lexical database. Varying SAV of otherwise semantically meaningless pseudowords altered affective impressions: Higher arousal was consistently assigned to pseudowords made of syllabic constituents more often used in high-arousal words – contrasted by less straightforward effects of valence SAV. Further disentangling specific differential effects of the two highly-related affective dimensions valence and arousal, our data clearly suggest arousal, rather than valence, as the relevant dimension driving affective iconicity effects. (shrink)