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Commentary

Business and Society 34 (2):216-221 (1995)

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  1. Commitment, Revelation, and the Testaments of Belief: The Metrics of Measurement of Corporate Social Performance.Barry M. Mitnick - 2000 - Business and Society 39 (4):419-465.
    Three characteristic problems in the measurement of corporate social performance (CSP) center around the need to measure three “metrics”: the metric of performance evaluation (M1), the metric of performance measurement (M2), and the metric of performance perception and belief (M3). The central issues in each metric are commitment, revelation, and belief, respectively. This article discusses each metric and provides sets of theoretical propositions under M2 and M3 describing behavior in those contexts. Some of the propositions inM2form an explicit partial theory (...)
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  • Of Babies and Bathwater.Eugene Szwajkowski & Raymond E. Figlewicz - 1997 - Business and Society 36 (4):362-386.
    A research forum published in Business & Society in 1995 (Issue 2) analyzed whether Fortune magazine's annual Reputation Survey (FRS) is viable as a corporate social performance (CSP) research database. We examine plausible alternative interpretations for a number of assertions and conclusions by the forum authors, including the premise for Brown and Perry's proposed transformation: that the Fortune data are confounded by the presence of a financial "halo," which biases ratings of nonfinancial attributes. Finally, we examine the appropriate roles of (...)
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