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  1. Measuring Corporate Reputation.Steven L. Wartick - 2002 - Business and Society 41 (4):371-392.
    By examining existing definitions and data sets, this article explores the current state of efforts intended to measure corporate reputation. Both definitions and data are found to be lacking, and it is argued that many deficiencies in definition and data can be attributed to the fact that theory development related to corporate reputation has been insufficient.
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  • Commitment, Revelation, and the Testaments of Belief: The Metrics of Measurement of Corporate Social Performance.Barry M. Mitnick - 2000 - Business and Society 39 (4):419-465.
    Three characteristic problems in the measurement of corporate social performance (CSP) center around the need to measure three “metrics”: the metric of performance evaluation (M1), the metric of performance measurement (M2), and the metric of performance perception and belief (M3). The central issues in each metric are commitment, revelation, and belief, respectively. This article discusses each metric and provides sets of theoretical propositions under M2 and M3 describing behavior in those contexts. Some of the propositions inM2form an explicit partial theory (...)
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