The term dunamis, by which Aristotle defines rhetoric in the first chapter of The Art of Rhetoric, is a "power" term, as its various meanings in Aristotle's corpus—from vernacular ones like "political influence" to strictly philosophical ones like "potentiality"—attest.1 In the Rhetoric, however, dunamis is usually translated as "ability" or "faculty," a designation that, compared to other terms that describe persuasion in ancient Greek poetics and rhetoric (such as "bia" ["force"] or "eros" ["seduction"]), marks rhetoric as a neutral human capacity (...) rather than the use of language entangled in the vagaries of violence and desire.2 John Kirby calls Aristotle's definition "one of the boldest moves in the history of .. (shrink)

An analysis is provided for one possible practical link between rhetorical and social scientific inquiry. That link is found in the rhetoric of the reasoned social scientific fact. Understanding this point of intersection involves grounding a rhetorical theory of how to create and to evaluate arguments (a rhetorical theory of invention and judgment) in the practical problems that confront contemporary social scientists during their efforts to construct reasoned social facts. The applicability of this invention and judgment framework to analysis of (...) the rhetoric of social science is illustrated with reference to a controversy over the legitimacy of rules theoretic explanations of human communication processes. Implications of the practical link between rhetorical and social scientific inquiry are then drawn out. (shrink)

The Helen of Gorgias is designed to provoke the aspiring speaker to consider his relationship with society as a whole. The speech's extreme claims regarding the power of logos reflect simplistic ideas about speaker-audience relations current among Gorgias' target audience, ideas reflected in an interpretive stance towards model speeches that privileges method over truth. The Helen pretends to encourage this conception of logos and interpretive stance in order to expose the intense desire and naïve credulity that drive a coolly technical (...) appraisal of model speeches. The Helen thus manifests, with a playfulness suited to its liminal position, a concern for the ethical and social formation of those who might accept the invitation to study logos. (shrink)

This essay argues that Aristotle's categories of oratory are not as useful in judging the methods of Sophistical rhetoric as his presentation of time. The Sophistical argumentative method of “making the weaker the stronger case” is re-evaluated as a political practice. After showing this argument's relation to power and ideology, Aristotle's philosophy, which privileges a procedure of argument consistent with the politics of a polis-ideal rhetoric, is offered as reason for objecting to Sophistical rhetoric. The essay concludes that Sophistical rhetoric (...) prefers the concept of possibility over Aristotelian actuality, and offers a need for an ideological space of radical, generative possibility in rhetorical theory. (shrink)