This article argues that every performance of habit‐driven action requires attention. I begin by revisiting the conception of habit‐driven actions as reducible to automatically performed responses to stimuli. On this conception, habitual actions are a counterexample to Wayne Wu's action‐centered theory of attention. Using the biased competition model of attention, and building on findings from affective cognitive neuroscience, I challenge this position. I claim that the performance of a habitual action requires experiential history to be exerting an influence that is (...) best understood as implicit selection‐biasing. It follows from this that habit‐driven action is compatible with Wu's theory. (shrink)