Sport and game metaphors are ubiquitous in the culture and language of business. As evocative linguistic devices, such metaphors are morally neutral; however, if they are indicative of a deep structure of understanding that filters experience, then they have the potential to be ethically problematic. This article argues that there exists a danger for those who forget or confuse metaphor with definition: the metaphoric fallacy. Accordingly, business is like a game, but it is not the equivalent of a game. If (...) business is equated to a game, then the potentially negative implications for ethical content and the application of ethical theories are numerous. This article suggests a fresh approach to issues of contemporary business ethics discourse, by attending to the business-as-game metaphor. (shrink)

In this article I argue that there are metaphoric pictures and that pictures have propositional content; but, I also argue, it does not follow that metaphoric pictures are to be explained in terms of metaphoric content. I develop a "comparison" or "predication" approach that stresses that metaphoric pictures depend on their use in contexts that invoke relevant background knowledge. Our competence with metaphoric pictures is a nonsystematic, nonspecifiable competence because it consists in our ability to harness any variety of relevant (...) background knowledge on the basis of contextual factors. It follows that insofar as our competence is not systematic, it is not possible to have a theory of metaphoric pictures, in the sense of a systematic specification of the types of factors or principles that allow one to grasp that a picture is metaphoric and what the metaphor is. (shrink)

This paper addresses two issues: what it is for a metaphor to be either alive or dead and what a metaphor must be in order to be either alive or dead. Both issues, in turn, bear on the contemporary debate whether metaphor is a pragmatic or semantic phenomenon and on the dispute between Contextualists and Literalists. In the first part of the paper, I survey examples of what I take to be live metaphors and dead metaphors in order to establish (...) that there is a phenomenon here to be explained. I then propose an explanation of metaphorical vitality in terms of the dependence of the interpretation of a metaphor on a family or network of expressions specific to its context of utterance. I then argue that only a Literalist account of metaphor — one that posits metaphorical expressions )—and not Contextualist and Gricean approaches can accommodate this explanation. Finally, I discuss some objections to my Literalist account and sketch an explanation of types to counter Platonistic objections to my metaphorical expression types. (shrink)

Metaphor is an issue for the philosophy of language not only for its own sake, as a linguistic phenomenon deserving of analysis and interpretation, but also for the light it sheds on non‐figurative language, the domain of the literal which is the normal preoccupation of the philosopher of language. If all we mean by paraphrase is the ability to say what one means in other words, then it does seem true that there is a difference between idiom and metaphor here. (...) In a paper that has attracted a great deal of commentary, Donald Davidson has argued that we should indeed cease talking about figurative meaning in connection with metaphor altogether; and he seems prepared to accept the consequences that follow from this rejection. The theory of figurative language prompting the rethinking of some of the basic concepts in the philosophy of language generally. (shrink)

A criticism is offered of the chief argument employed by Davidson to debunk the notion of “metaphorical meaning”, which exploits the static nature of standard truth-conditional semantics. We argue, first, that Davidson's argument fails, and go on to suggest, secondly, that truth-conditional semantics would profit if the static feature were abandoned and were replaced by a processual, dynamic conception of meaning. We try to show that this processual aspect can be captured without making the ensuing semantic theory open to the (...) charge of psychologism. (shrink)