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  1. VNRs: Is the News Audience Deceived?Matthew Broaddus, Mark D. Harmon & Kristin Farley Mounts - 2011 - Journal of Mass Media Ethics 26 (4):283-296.
    Every day, television news operations have available dozens of video news releases (VNRs), public relations handout videos designed to mimic news formats. Electronic tracking indicates some of these VNRs are used. Critics typically assail VNRs on ethical grounds, that VNRs deceive audience members into thinking they are watching news gathered by reporters, rather than a promotional pitch. Using a snowball technique, the researchers presented survey respondents with authentic-looking local television news stories; 157 respondents evaluated three stories (out of nine). Some (...)
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  • Audience Enabling as Corporate Responsibility for Media Organizations.Laura Olkkonen - 2015 - Journal of Media Ethics 30 (4):268-288.
    Media organizations engaging in journalistic production face ethical challenges that concern business ethics as much as journalism ethics. This article studies expectations of responsibility for media organizations that engage in journalistic production and assesses them from the viewpoint of sector-specific corporate responsibility. The data are obtained from interviews with Finnish nongovernmental organization experts who work closely with media issues. Of the three positive and three negative expectation themes identified, audience enabling was associated with most confidence. Audience enabling deals with the (...)
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