According to the communication desideratum (CD), a notion of semantic content must be adequately related to communication. In the recent debate on indexical reference, (CD) has been invoked in arguments against the view that intentions determine the semantic content of indexicals and demonstratives (intentionalism). In this paper, I argue that the interpretations of (CD) that these arguments rely on are questionable, and suggest an alternative interpretation, which is compatible with (strong) intentionalism. Moreover, I suggest an approach that combines elements of (...) intentionalism with other subjectivist approaches, and discuss the role of intuitions in developing and evaluating theories of indexical reference. (shrink)