Metaphors are considered as instruments crucial for persuasion. However, while their emotive, communicative and persuasive effects are the focus of different studies and discussions, the core of their persuasive function, namely their argumentative dimension, is almost neglected. This paper addresses the problem of explaining how metaphors can communicate arguments, and how it is possible to reconstruct and justify them. To this purpose, a distinction is drawn between the arguments that are communicated metaphorically and reconstructed “top down,” namely based on relevance (...) considerations, and the ones that are triggered implicitly by the use of a metaphorical expression. In both cases, metaphorical arguments are reconstructed through different patterns of argument, called argumentation schemes (Walton, Reed & Macagno 2008). However, while the purpose of a metaphorical sequence of discourse (called metaphorical move) can guide and justify the reconstruction of the argument that can sufficiently support the intended conclusion in a persuasive move, a more complex analysis is needed for analyzing the inferences that a metaphorical move can trigger. These inferences are claimed to represent part of the connotation of the metaphorical expression and can be captured through its most frequent collocations, determinable using some tools of the corpus linguistics. (shrink)

In American Sign Language (ASL) narratives, signers map conceptualized spaces onto actual spaces around them that can reflect physical, conceptual, and metaphorical relations among entities. Because verb tenses are not attested in ASL, a question arises: How does a signer distinguish utterances about past events from utterances within a present conversational context? In narratives, the story-teller’s past-event utterances move the story along; accompanying these will often be subjective comments on the story, evaluative statements, and the like, that are geared, in (...) the present, to the conversational partner. This usage-based study looks at how the ASL signer integrates past and present spaces in a narrative and specifically, integrates the viewpoints associated with each. Blending past and present spaces, while a conceptual notion, is in ASL played out in utterance structure and also in the fact that signed language articulation takes place in a three-dimensional space upon which both the signer and addressee have embodied, perspectivized views. Past and present conceptual spaces both occupy the physical space of articulation, and so the blends are at once conceptual and perceivable. (shrink)

The analysis of multimodal argumentation in advertising is a crucial and problematic area of research. While its importance is growing in a time characterized by images and pictorial messages, the methods used for interpreting and reconstructing the structure of arguments expressed through verbal and visual means capture only isolated dimensions of this complex phenomenon. This paper intends to propose and illustrate a methodology for the reconstruction and analysis of “double-mode” arguments in advertisements, combining the instruments developed in social semiotics, pragmatics, (...) and argumentation theory. An advertisement is processed through a five-step path. The analysis of its context, text genre, and images leads to a first representation of the messages that it encodes both pictorially and verbally (step 1). These first semantic representations are further enriched by including their polyphonic articulations and presuppositions (step 2), their explicatures (step 3), and their dialogical functions and illocutionary forces (step 4). These pragmatic steps retrieve the commitment structure of the ad, which allows a further argument analysis conducted through argumentation schemes (step 5). (shrink)

As a way to advance integration between traditional readings of the medical encounter and argumentation theory, this article conceptualizes the doctor–patient interaction as a form of info-suasive dialogue. Firstly, the article explores the relevance of argumentation in the medical encounter in connection with the process of informed consent. Secondly, it discloses the risks inherent to a lack of reconciliation of the dialectical and rhetorical components in the delivery of the doctor’s advice, as especially resulting from the less-than-ideal conditions of the (...) internal states of the doctor and the patient, and the lack of symmetry in their status. (shrink)

This article presents the results of an analysis of the large-scale processed texts of Arabic newspapers in the King Abdulaziz City for Science and Technology Arabic Corpus Project. I adopted methods modified from the Biber Connor Upton Approach to retrieve the expanded concordances of the lexical units almarᵓa and alnisāᵓ from the corpus. The extracted text reveals the discursive patterns regarding a number of topics which are discussed in Arabic newspapers, namely, socio-culture and eco-politics. The results of the study show (...) how and why topics related to Arab women are discursively constructed, revealing negative patterns with regard to the topics discrimination, the veil, sports, male guardianship, driving, pro-divorce settlements and municipal elections, and positive patterns concerning the topics marital status, violence, education, travel, sexual harassment, the removal of male guardianship, employment, ministerial election and political participation. The specific case of the topic veil is subsequently analysed in more detail and the results reveal that the topic is associated with negative patterns within a wider socio-cultural discourse. (shrink)

Drawing on work done in the area of health services research, this article outlines a view of discourse analysis that approaches discourse as a co-accomplished process involving researcher and research-participant. Without losing sight of the analytical-critical-reflexive moments that have typified discourse analytical endeavours, this article explores a form of DA that moves from discourse as object to be collected and processed away from where it is practised, towards discourse as dynamically emerging reality shared by practitioner-participants and researchers, and as flexible (...) means to intervene in the quality and safety of care practices. The article begins with highlighting the productive potential of discourse research in health. The ethics informing this mode of DA, the article goes on to explain, is interested and trustful ‘entanglement’ with those who populate this field of practice and structure it with discourse. Elsewhere referred to as ‘experience-based enquiry’, the initiative to reframe discourse research as a mode of intervention involves keeping practitioners’ interpretations and analysts’ questions, critiques and conclusions in tension. The article argues that this approach capitalizes on the intrinsically reflexive, dialogic and emergent nature of discourse. To illustrate these issues, the article presents two case studies drawn from recent projects that have manifested these researcher and practitioner-participant dynamics. The article concludes that, as emergent practice, the analysis of discourse benefits from entanglement with the people and the contexts where discourse is produced. Here, analysis vacillates between a feedback device that enables both research participants and researchers to re-appraise their and each other’s practices, and a knowledge production device that generalizes about these practices and the changes to these practices that result from the research. (shrink)

The study reported here, building on the research methods of Conversation Analysis, Politeness Theory, and Relevance Theory, attempts to examine the distribution of Mandarin qishi and shishishang across two different discourse modes in formal speech settings: formal lectures and TV panel news discussions. The results indicate that qishi is prevalent in TV panel news discussion data, which fall into the interactional mode, whereas shishishang is more prevalent in formal speech data, which fall into the transactional mode. The study shows that (...) in interaction, qishi is addressee-oriented and signals alignment or divergence, whereas shishishang is message-oriented and asserts a proposition with a tone of certainty. In addition, the study suggests that although the literal meanings of qishi and shishishang, which are concerned with factuality, are seemingly unrelated to emotive expressivity, they offer a rhetorical strategy for expressing the speaker’s attitudinal position, and can both serve to indicate the speaker’s epistemic inference. (shrink)

This article places the issue of quoting practices in journalism - widely debated in public and professional forums since the Masson-Malcolm (Masson v. New Yorker Magazine, 1991) dispute - into both practical and ethical contexts. It suggests that the multitude of ethical dilemmas facing journalists in the handling of quotations can be addressed by adapting Bok's (1979) test of publicity, which requires that journalists willingly imagine themselves under scrutiny. The spirit of the test asks journalists to embrace this central orienting (...) rhetorical question: Is my behavior such that I'd be comfortable having all my audiences - interview subject, editor, public, and self - simultaneously monitor my choice(s), knowing that I might later be called upon to justify my actions. (shrink)

The aim of this article is to analyse Spanish conversational structure, more concretely, to investigate in depth the role of the third move, or follow-up, outside classroom discourse. Since first introduced by Sinclair and Coulthard, the follow-up move has attracted a great deal of attention, as proved by numerous studies. However, these studies have mostly focused on English while Spanish has been neglected. The present study intends to fill in this gap by analysing a corpus of 50 conversational exchanges in (...) Peninsular Spanish. The analysis is qualitative and based on Tsui’s conversational framework, which has proved methodologically useful. As results will show, the presence or absence of the third move in Spanish conversations seems to rely heavily on a gender-based distinction. (shrink)

Listening comprehension input is necessary for language learning and acculturation. One approach to developing listening comprehension skills is through exposure to massive amounts of naturally occurring spoken language input. But exposure to this input is not enough; learners also need to make the comprehension corpus meaningful to their learning experience.

This paper uses examples of conversational understandings, misunderstandings and non-understandings to explore the role of prototypes and schemata in conversational understanding. An investigation of the procedures by which we make sense of lexical items in utterances by fitting prototypes into schemata is followed by an examination of how schemata are instantiated across conversational sequences by means of topics. In interaction, conflicts over meaning illuminate the decisive role of social and cultural factors in understanding. Overall, understanding is seen to be critically (...) dependent on principles of categorisation and contrast, which form the basis of both cognitive and sociocultural means of organisation. (shrink)

The aim of this article is to demonstrate the intricate operation of the adverb `also' in actual interaction at a level of detail that dictionary definitions have failed to capture. Using primarily a conversation analytic framework in examining two data corpora, which include a series of graduate seminar discussions and television roundtable discussions, I argue that the semantic features of `also' are strategically deployed to accomplish complex interactional goals in a disjunctive or disaffiliative environment. In a disjunctive environment, `also' can (...) be invoked to legitimize one's speaking rights - to get the floor. In a disaffiliative environment, `also' can be mobilized to either soften or strengthen a disaffiliative action in subsequent talk. These practices of `also' are accounted for in part by the tensions between coherence and continuation, and in part by the institutional contexts of news media and graduate seminar. (shrink)

As a way to advance integration between traditional readings of the medical encounter and argumentation theory, this article conceptualizes the doctor–patient interaction as a form of info-suasive dialogue. Firstly, the article explores the relevance of argumentation in the medical encounter in connection with the process of informed consent. Secondly, it discloses the risks inherent to a lack of reconciliation of the dialectical and rhetorical components in the delivery of the doctor’s advice, as especially resulting from the less than ideal conditions (...) of the internal states of the doctor and the patient, and the lack of symmetry in their status. (shrink)

This doctoral thesis analyses the concept of risk and how it functions as an organizing principle of discourse, paying close attention to actual linguistic practice. Article 1 analyses the concepts of risk, safety and security and their relations based on corpus data. Lexical, grammatical and semantic contexts of the nouns risk, safety and security, and the adjectives risky, safe and secure are analysed and compared. Similarities and differences are observed, suggesting partial synonymy between safety and security and semantic opposition to (...) risk. The findings both support and contrast theoretical assumptions about these concepts in the literature. Article 2 analyses the concepts of risk and danger and their relation based on corpus data. Frame semantics is used to explore the assumptions of the sociologist Niklas Luhmann that the risk concept presupposes decision-making, while the concept of danger does not. Findings partly support and partly contradict this assumption. Article 3 analyses how newspapers represent risk and causality. Two theories are used: media framing and the philosopher John Mackie’s account of causality. A central finding of the study is that risks are “framed” with respect to causality in several ways. Furthermore, newspaper reporting on risk and causality vary in complexity. In some articles, risks are presented without causal explanations, while in other articles, risks are presented as results from complex causal conditions. Considering newspaper reporting on an aggregated overall level, complex schemas of causal explanations emerge. Article 4 analyses how phenomena referred to by the term nano are represented as risks in Swedish newspaper reporting. Theoretically, the relational theory of risk and frame semantics are used. Five main groups of nano-risks are identified based on the risk object of the article: nanotechnology; nanotechnology and its artefacts ; nanoparticles, without referring to nanotechnology; non-nanotechnological nanoparticles ; and nanotechnology and nanorobots. Various patterns are explored within each group, concerning, for example, what is considered to be at stake in relation to these risk objects, and under what conditions. It is concluded that Swedish patterns of newspaper reporting on nano-risks follow international trends, influenced by scientific assessment, as well as science fiction. Article 5 analyses the construction and negotiation of risk in the Swedish controversy over the use of antibacterial silver in health care and consumer products. The controversy involves several actors: print and television news media, Government and parliament, governmental agencies, municipalities, non-government organisations, and companies. In the controversy, antibacterial silver is claimed to be a risk object that negatively affects health, the environment, and sewage treatment industry. In contrast, such claims are denied. Antibacterial silver is even associated with the benefit of mitigating risk objects that threaten health and the environment. In other words, both sides of the controversy invoke health and the environment as objects at risk. Three strategies organising risk communication are identified: representation of silver as a risk to health and the environment; denial of such representations; and benefit association, where silver is construed to mitigate risks to health and the environment. (shrink)

This essay describes conversation as an ensemble accomplishment that can be illuminated by critics working with specific texts within a rhetorical framework. We first establish dialogue as the key concept for any criticism of conversation, specifying the rhetorical dimensions of interpersonal dialogue. Second, we show how template thinking is particularly dangerous for conversational critics and suggest a research (anti)method, based on a coauthorship, that provides a thoroughgoing dialogical access to texts. Finally, we exemplify dialogic criticism of a conversational text by (...) analyzing the famous 1957 dialogue of philosopher Martin Buber and psychologist Carl Rogers. (shrink)