This paper presents the notion that verbal discourse is structured, in form and contents, by metaphorical reasoning. It discusses the concept of “metaphorical network” as a framework for relating the parts of a speech act to each other, since such an act seems to cohere into a meaningful text on the basis of “domains” that deliver common concepts. The basic finding of several research projects on this concept suggest that source domains allow speakers to derive sense from a verbal interaction (...) because they interconnect the topic of discussion to culturally-meaningful images and ideas. This suggests, in turn, that language is intertwined with nonverbal systems of meaning, reflecting them in the contents of verbal messages. Overall, the concept of metaphorical networks implies that human cognition is highly associative in structure. (shrink)

This article questions the aptness of ‘discourse analysis’ as a label for our field, and prefers the less reductionist concept of ‘Discourse Interpretation’. It does this through drawing on ideas from the field of philosophical hermeneutics – the theory and practice of interpreting texts. It operationalizes and adapts the construct of the Interpretive Arc from the philosophy of Paul Ricoeur in order to address issues that are central to discourse work, including that of how we warrant the validity of our (...) textual interpretations. The Interpretive Arc consists of six inter-linked phases, which the article presents and exemplifies through discussion of a single text – the story of Babel. Phase 1 of the arc defines readers as being in a state of Estrangement before the text because of the distancing created by its written or technological form. Phase 2 is that of Pre-view, the state of opinion or knowledge that readers bring to a text. At phase 3, a first reading forms readers’ Proto-understanding, their initial ‘guess’ at what the text means. Then processes of Analysis test and evidence the validity of alternative readings, limiting the interpretations which can plausibly be taken from a text. Three byways of interpretive analysis are challenged and discarded: the dominance of author intention, structuralist analysis and limitless polysemy. Analysis then leads into 5, the phase of informed Understanding of the matter or injunction of the text, of what is disclosed or unfolded before the text. The Interpretive Arc is completed in phase 6, Ownership. Here, through processes of critique of their own and the text’s ideologies and of fresh listening, readers are led to a new self formed by the matter of the text. There is a dialectic amongst Analysis, Understanding and Ownership, with each informing and modifying the other. The approach emphasizes interpretation as the heart of discourse work. The 3000-year-old narrative of Babel is a subject as well as an object here. It contributes to the matter of the article and its interpretation is interwoven with the theoretical substance. The story is shown to be an integrated narrative abounding in sophisticated linguistic techniques which show a delight in language. The traditional Christian and Western interpretation of Babel – as an affront to God which results in the curse of multilingualism – is challenged. A re-constructed interpretation informed by intertextual evidence reads the fault of Babel to be the people’s refusal to spread through the earth. Babel can be interpreted as a manifesto against the monolingual and monocultural impetus of empires ancient and contemporary. The multilingual outcome is a positive affirmation of sociocultural and linguistic diversity. (shrink)

Previous studies have considered different forms of economic and/or cultural appropriation between status-unequal groups, for example young, White, middle-class people cashing in on the music of urban, African-American culture. In this paper, however, we are interested in what we call ‘lateral appropriation’, the process whereby the discursive capital of one marginalized group is usurped by another similarly marginalized group. In particular, drawing illustrative data from a number of organizational websites, we examine the atheist movement's remetaphorized use of the homosexual ‘closet’ (...) and the related notion of ‘coming out’. Within the framework of critical discourse analysis, we view this particular instance of appropriation as a discursive recontextualization achieved primarily by strategically establishing certain ‘relations of equivalence’ which allow atheists to invoke a more immediately recognized identity politics. Specifically, we show how their appeals to the closet metaphor provide a cathartic vehicle for individual identity formation, activate a marginalized status, and mobilize political action. On this basis, we reflect on the consequences this lateral appropriation might have for the personal and political experiences of homosexuals in the context of a hegemonic order in which marginalized groups are bound to compete over reduced material and symbolic resources. (shrink)

ABSTRACTThis article examines right-leaning press representations of people living in the UK who can’t speak English, or at least speak English well, following the 2011 Census, which was the first to ask respondents about their main language and proficiency in English. The analysis takes a corpus-assisted approach to critical discourse analysis, based on a 1.8 million-word corpus of right-leaning newspaper articles about ‘speak English’ in the years following this historic Census. The analysis reveals the tendency for the press to focus (...) on immigrants – particularly in the contexts of education and health – who are represented with recourse to a series of argumentation strategies, or ‘topoi’. Over the course of this paper, we argue that these topoi are problematic, as they present paradoxes, obscure the role of the Government in ensuring integration, overlook the difficulties of language learning and cultural assimilation, and generally contribute to a broader anti-immigrant UK media narrative which serves to legitimise exclusionary and discriminatory practices against people from minority linguistic and ethnic backgrounds. (shrink)

As employers, higher education institutions in the UK are now under a statutory obligation to institute and implement equal opportunities policies. Integral to the process of instituting and implementing equal opportunities policies is effective communication of the policies. In this paper I conduct a critical discourse analysis of the staff equal opportunities policies of six UK higher education institutions as they were presented on their websites in October 2004. The aim of the analysis is to map out the policy documents' (...) genres and styles, the types of audiences addressed and anticipated, the representation of social identities, and the inter-textual meanings that are incorporated and presupposed. It is argued that the policy statements draw upon and intersect several genres which do not sit quite comfortably with each other and which create some ambiguities as to their communicative purpose, and that they are organized around performative enunciations of promises and commitments largely oriented towards the future. I will also explore the ways in which the policy statements relay and re-inflect the statutory obligations emanating from governmental legislation, and the tensions and contradictions following from the policy statements' attempts to reconcile the principle of equal opportunities with the ideological construct of meritocracy. And finally, considering the aggregate configuration of the six higher education institutions' policies, I highlight the differential topicalization of equal opportunities ‘areas’ in the policy documents. (shrink)

ABSTRACTThis article investigates deixis-based chronotopic framing across a corpus of 90 songs selected based on their top-ranking positions on the UK song charts over the period of 8 years. The present study combines some tools in linguistic approach to genre analysis and some concepts drawn from pragmatics and Critical Discourse Analysis, as an analytic framework. Quantitative and qualitative focus was laid on ideologically coded thematic leitmotifs and chronotopic interplay through spatio-temporal deictic patterns across the case-study lyrics. It was found that (...) there are significant points of commonality between the lyrics in terms of thematic strands as well as chronotope-bounded deictic features which warrants the classification of popular songs as a verbally distinct genre with its own ideologically charged discursive practices characterised by political apathy, and which can in part explain the target audience's uptake of this type of songs. (shrink)

ABSTRACTThe most publicised rebellion during the so-called ‘Shareholder Spring’ of 2012 was at Barclays PLC. Using multi-modal and critical discourse analysis, this paper examines how three UK television channels with different public service obligations covered this story on 27 April 2012. It finds that broadcasters’ regulatory obligations do not obviously impact content and that, for example, simple reporting routines contain judgemental phrases. Generally, the multi-dimensional nature of executive pay is simplified and the real balance between private and individual shareholders is (...) obscured. Analysis also reveals that editing and the use of images can subtly construct discourses that may not reflect the reality of the dissent. The paper concludes that established criticisms that business journalism is indolent and that corporate discourses are privileged are not supported, but also that the coverage contributes little to promote wider understanding of executive pay debates. (shrink)

Critical discourse analysis is a useful and productive qualitative methodology but has been underutilized within nursing research. In order to redress this deficiency the research presented in this article represents an exploration of the way in which critical discourse analysis may be applied to the analysis of public debates around policy for nursing practice. In this article the author discusses the history of the application of critical discourse analysis and provides an example of its application to the debate around the (...) use of nurse practitioners within the Australian healthcare system. (shrink)

Although stakeholder salience theory has received a great deal of scholarly attention in the business ethics and management literature, the theory has been criticized for overemphasizing rationality in managerial perceptions. We argue that it is important to better understand what socially constructed emotions signal in business relations, and we posit the role of envy as a discursive resource used to signal and construct the asymmetrical power relations between small business owner–managers and their stakeholders. Our study is based on a qualitative (...) study on discursive accounts elicited from 33 interviews with small business owner–managers in Finland. Our study makes two primary contributions. First, we suggest that socially and culturally constructed emotions have significance in stakeholder salience analyses. Second, we suggest that socially and culturally constructed emotions provide a fruitful context in which to understand the limitations of owner–managers’ personal and moral autonomy. (shrink)

In this paper, I examine the discursive field of geoengineering by unpacking how particular members, associates and academics allied with private institutes frame, treat and discursively construct a justification of geoengineering technologies. I begin with a brief introduction to geoengineering, followed by a discussion of relevant international agreements and an overview of critical discourse analysis. I outline several discursive strategies employed by scientific and political advocates of geoengineering to reify a particular understanding of its need. While there are multiple ways (...) geoengineering is being framed by a wide variety of actors, I discuss the framings of the market and exceptionalism made by The American Enterprise Institute, The Climate Response Fund and The Climate Institute in detail which I then supplement by some additional material where appropriate. (shrink)

This article proposes a novel discourse-analytical approach that explores Obama's rhetoric of pluralization in his Cairo speech on 4 June 2004. The approach eclectically combines both quantitative corpus and qualitative discourse-analysis methods. Three aspects of analysis are at play. First is the collocational aspect capturing the lexico-grammatical meanings associated with the political and social actors nominated, referenced and predicated in the speech. Second is the intertextual aspect that reflects the political-religious meanings underlying the speech. Third is the institutional aspect related (...) to the spatial setting of the speech and the socio-historical meanings attaching to it; meanings that explain how the institutional framework of the speech go fittingly with its core message. This article has reached four important findings. First, Obama's Cairo speech is rhetorically predicated on the pluralization of politically and religiously heterogeneous social actors, such as Americans, Israelis, Christians and Jews on the one hand and Arabs, Palestinians and Muslims on the other. Second, Obama's speech has drawn upon a political-religious interdiscourse with four major functions, phatic communion, legitimation, exclusion/inclusion and peaceful co-existence – again all are directed toward arguing for political and religious pluralization. Third, Obama's conscious choice of the spatial setting of his Cairo speech is rhetorically oriented toward institutionally pluralistic meanings. Last, there is considerable potential for integrating the micro collocational-intertextual aspect with the macro socio-historical institutional aspect for critically examining the import of political speeches. (shrink)

Collegiality among nurses is necessary for the accomplishment of the tasks of care, for safety and quality improvement and for professional self‐regulation. Nurses, especially in hospitals, are more likely to work in groups than other professionals, yet those relationships have not been well explored. Bullying, intimidation and fear are frequently identified, while respectful disagreements are rarely described. In this paper, a single story by a nurse about her conversational conflict with another nurse is given a close reading. I use the (...) ‘triadic line’ of William Carlos Williams to format an extended excerpt of interview text, in order to make visible the rhythms and organization of spoken language. Mills' concept of a ‘vocabulary of motives’ is used to examine the rhetorical strategies deployed by each nurse. Finally, I analyze the narrative structure of the story, highlighting the ways that moral certainty and uncertainty function to involve the reader in the story, and the complex role of virtue in nursing discourse. (shrink)

Using video to facilitate data collection has become increasingly common in health research. Using video in research, however, does raise additional ethical concerns. In this paper we utilize family therapy data to provide empirical evidence of how recording equipment is treated. We show that families made a distinction between what was observed through the video by the reflecting team and what was being recorded onto videotape. We show that all parties actively negotiated what should and should not go ‘on the (...) record’, with particular attention to sensitive topics and the responsibility of the therapist. Our findings have important implications for both clinical professionals and researchers using video data. We maintain that informed consent should be an ongoing process and with this in mind we present some arguments pertaining to the current debates in this field of health-care practice. (shrink)

This article examines the regulation of Latina youth sexualities in the context of sexual and reproductive health care provision. In-depth interviews with health care providers working in two Latino-serving community health centers are analyzed for how they interpret and respond to the sexual and reproductive practices of their low-income Latina teen patients. The author finds that providers emphasize teenage pregnancy as a social problem among this population to the exclusion of other dimensions of youth sexualities and encourage Latina girls’ adherence (...) to a life course trajectory that conforms to middle-class, heteronormative ideals as a solution to this problem. By relying on such understandings, providers construct meanings of sexual citizenship that require participation in bourgeois heteronormativity. These findings suggest that Latino-serving community health centers, their providers, and their teen patients could benefit from questioning the assumptions that inform providers’ appraisals of Latina youth and developing a more inclusive approach to Latina youth sexualities beyond a discourse of pregnancy prevention. Such efforts could allow community health centers to actively participate in disrupting the structural inequalities that shape their young patients’ lives. (shrink)

Critical Discourse Analysis/studies has been applied in the study of news discourse for more than 30 years. In order to gain an in-depth understanding of the research in this field, this article uses the Web of Science core database to investigate their evolution and envision of the application of CDA/cds in news discourse. Moreover, CiteSpace is employed to draw visualization maps of scientific knowledge of this field, hoping to provide the meaningful guidance for the later research. The results are as (...) follows: The diversification and multi-dimension of theoretical approaches and analytical methods is a highlight of CDA applied in news discourse; Various theories of other disciplines combined with CDA have been embraced by news discourse such as journalism, ecology, politics, sociology, and cognitive psychology, which shows the advancement and diversification of interdisciplinary trends in news discourse; The application of CDA in news discourse covers various research domains from people’s livelihood issues to national strategic issues; The availability of emerging corpus analysis tools has helped the application of CDA in news discourse to spur on further discourse excursions with corpora, promoting the comprehensiveness and accuracy of the research advances in this field. (shrink)

The agro-food domain in Europe is characterized by the appearance of recurrent unwanted surprises. These events, although causing obvious physical consequences, in essence depart from the expectations of the society. We argue that this unstable situation is best understood as an identity crisis of agriculture rather than as a contingent crisis of a specific economic sector. Thus the present agro-food crisis is in fact a crisis of identity. This is clearly reflected by the cohabitation within the agro-food policy domain of (...) different, often contradictory, policy discourses, namely: free tradism, multifunctionality, and agroecology. All of them try to impose their particular visions. All of them struggle to issue the policy measures they conceive as appropriate. (shrink)

The agro-food domain in Europe is characterized by the appearance of recurrent unwanted surprises. These events, although causing obvious physical consequences, in essence depart from the expectations of the society. We argue that this unstable situation is best understood as an identity crisis of agriculture rather than as a contingent crisis of a specific economic sector. Thus the present agro-food crisis is in fact a crisis of identity. This is clearly reflected by the cohabitation within the agro-food policy domain of (...) different, often contradictory, policy discourses, namely: free tradism, multifunctionality, and agroecology. All of them try to impose their particular visions. All of them struggle to issue the policy measures they conceive as appropriate. (shrink)

Philanthropic giving among leaders is often assumed to be an expression of ethical leadership in both academic and media discourses; however, this assumption can overlook the ways in which philanthropy produces and is underpinned by inequality. In order to extend current understandings of ethical leadership, this study employs a critical discourse analytic approach to examine how the link between philanthropy and ethical forms of leadership is verbally and visually constructed in the media. Based on the analysis, the article demonstrates how (...) the construction of Australian philanthropists as ethical leaders is achieved through their representation via three paradoxical identities: Aristocratic Battlers; Caring Controllers; and Publicity-Shy Celebrities. These discourses are mediated by Australian cultural norms and serve to conceal yet ultimately reinforce social and economic inequality. The article proposes that a critical discursive approach to understanding leadership ethics can help to explore the hidden or adverse effects of ostensibly ethical practices. (shrink)

ABSTRACTAt the end of 2016, Taiwan witnessed a string of massive protest demonstrations held by both ends of the ideological debate on marriage equality. These public demonstrations can be seen as...

This article examines a productive use of communicating gender stereotypes in interpersonal conversation: to resist activities traditionally prescribed according to gender. The analyses video-taped naturally occurring US household interactions and present three techniques participants may deploy to contest gender expectations: mobilizing categories, motivating alignment and reframing action. We show how gender is an accountable category in relation to household labor, and how gender categories provide a resource by which participants can non-seriously solicit and resist participation in domestic gender-prescribed activities. Our (...) analysis provides some insight into how participants use gender stereotypes in everyday talk and what functions such talk serves. (shrink)

This case study, involving in-depth interviewing with 60 employees and an extensive newspaper analysis, illuminates that public discourse in and around the lived experience of job loss is not only minimal, but that there are discursive mechanisms that deflect attention away from the interests of the human beings facing unemployment. Discursive control as a focus of critical organizational communication scholarship provides the context for exploring the data. Silence and false information emerge in all of the discourse communities as mechanisms of (...) control. A third mechanism labeled as discursive deflection is identified as a means by which discourse communities with organizational power and the ability to shape public perceptions of the closing deflect attention away from the interests of the low-wage workers. Considerations for future critical organizational scholarship are offered. (shrink)

ABSTRACTThe pragmatist reform and opening-up in 1978 has revolutionised the way China communicates internally and engages with the outside world. Firmly embedded within this broader historical context, the interpreter-mediated and televised Premier-Meets-the-Press conferences are a high-profile institutional event in China. At this discursive event, the Chinese premier – ranked second in China’s political hierarchy – is put in the international media limelight, answering journalists’ questions on a range of topics. The section involving the interpreters’ rendering of journalists’ questions is triadic (...) and dynamic and represents a particularly interesting site of ideological contestation, which can be conceptualised profitably using Bakhtin’s concept dialogised heteroglossia. Drawing on a corpus containing 20 years’ press conference data between 1998 and 2017, this CDA study interrogates the interpreters’ agency, particularly in constructing the Chinese government’s image when rendering journalists’ questions. Despite the commonplace assumptions of interpreters being impartial with little agency, the government-affiliated interpreters are found to actively engage in facework and image construction. This leads to a discursive pattern described in Van Dijk’s ideological square, which involves further emphasising and foregrounding the positive elements yet de-emphasising and mitigating the negative elements about Beijing. (shrink)

What constitutes our human capacity to engage and be in the same frame of mind as another human? How do we come to share a sense of what ‘looks good’ and what ‘makes sense’? How do we handle differences and come to coexist with them? How do we come to feel that we understand what someone else is experiencing? How are we able to walk in silence with someone familiar and be sharing a peaceful space? All of these aspects are (...) part of human ‘interaction’. In designing interactive technologies designers have endeavoured to explicate, analyse and simulate, our capacity for social adaptation. Their motivations are mixed and include the desires to improve efficiency, improve consumption, to connect people, to make it easier for people to work together, to improve education and learning. In these endeavours to explicate, analyse and simulate, there is a fundamental human capacity that is beyond technology and that facilitates these aspects of being, feeling and thinking with others. That capacity, we suggest, is human entrainment. This is our ability to coordinate the timing of our behaviours and rhythmically synchronise our attentional resources. Expressed within the movements of our bodies and voices, it has a quality that is akin to music. In this paper, disparate domains of research such as pragmatics, social psychology, behaviourism, cognitive science, computational linguistics, gesture, are brought together, and considered in light of the developments in interactive technology, in order to shape a conceptual framework for understanding entrainment in everyday human interaction. (shrink)

Drawing on feminist philosophical accounts of reproduction and initial data acquired through research with migrant mothers in London, this article argues that the role and place of reproduction remains under-theorized within scholarly accounts of women's role in migration processes. Working with an expanded concept of reproduction that includes not only childbirth and motherhood, but also the work of reproducing heritage, culture and structures of belonging, it argues that feminist migration scholars can draw on valuable theoretical resources in order to tell (...) more complicated stories about the place of reproduction in migration, and challenge the often problematic gendered distinctions between travelling and staying put, change and repetition that continue to underpin some of the narrative structures operative in migration studies. (shrink)

A campaign to pass city council resolutions opposing an American invasion of Iraq in the Fall of 2002 and Spring of 2003 provided an opportunity to examine contrasting styles of public argument. This paper examines an extensive set of news and editorial articles as well as the actual deliberations before city councils. An argument’s style constructs a relationship between the speaker, audience, and issue through the strategic use of language. Two conflicting styles of argument were apparent in these deliberations: a (...) protest style and a dissent style. Each style operated within a different normative frame that managed tensions between unity and division, participation and its lack, and inclusive and exclusive reasoning. While protest and dissent styles conflict, each frames important relationships for public discourse and deliberation. (shrink)