Social robotics are autonomous robots or Artificial Moral Agents (AMA), that will interact respect and embody human ethical values. However, the conceptual and practical problems of building such systems have not yet been resolved, playing a role of significant challenge for computational modeling. It seems that the lack of success in constructing robots, ceteris paribus, is due to the conceptual and algorithmic limitations of the current design of ethical robots. This paper proposes a new approach for developing ethical capacities in (...) robotic systems, one based on the concept of Aristotelian phronesis. Phronesis in principle reflexes closer human ethics than the ethical paradigms we employ today in ethical robotics. This paper describes the essential features of phronesis and proposes a high-level architecture for implementing phronetic principles in autonomous robots. Phronetic robotics is in its early stages of conceptualization, so many of the presented ideas are speculative and require further research.2. (shrink)