Using material from the Pfizer sponsored website providing health information on erectile dysfunction to potential Swedish Viagra customers (www.potenslinjen.se), this article explores the public image of masculinity in relation to sexual health and the cultural techniques for creating pharmaceutical appeal. We zoom in on the targeted ideal users of Viagra, and the nationalized, racialized and sexualized identities they are assigned. As part of Pfizer’s marketing strategy of adjustments to fit the local consumer base, the ways in which Viagra is promoted (...) for the Swedish setting is telling of what concepts of masculinity are so stable and unassailable that they can withstand the association with a drug that is, in essence, an acknowledgement of ‘failed’ masculinity and ‘dysfunctional’ sexuality. With comparative national examples, this study presents an interdisciplinary take on the ‘glocalized’ cultural imaginary of Viagra, and the masculine subject positions it engenders. (shrink)

This article focuses on transition to first-time motherhood and explores the experiences of a group of women as they anticipate, give birth, and engage in early mothering. It illuminates how these women draw on, weave together, and challenge dominant strands of discourse that circumscribe their journeys into motherhood. Using qualitative longitudinal data, prenatal and postnatal episodes of transition are explored. The analysis and juxtaposing of these data reveal the different ways women anticipate and gradually make sense of becoming mothers. While (...) there is a disjuncture between expectations and experiences for these new mothers, this article draws attention to the different ways women discursively position themselves through transition. It reveals how birth experiences can act as a discursive turning point and underscores the obduracy of some strands of dominant discourse. These findings contribute to a subtler and more nuanced understanding of the dynamic interplay between personal experience and gendered discourses. (shrink)

This study examines negotiations of motherhood among women in the illegal hard drug economy in Norway. Based on interviews with mothers who are users and dealers, this study analyzes four predominant maternal identities: grieving mothers, detached mothers, motherly dealers, and working mothers. Particularly relevant factors explaining variations in maternal identities include the timing of pregnancy, time spent with children, control over drug use, and place in the drug market hierarchy. By revealing patterns of intra-group variations by gender performances and work (...) situation, the study expands upon previous work on how mothers who are structurally disadvantaged negotiate motherhood ideals. (shrink)

Despite upbringings influenced by modern feminism, many women choose to identify with new communities in the modern religious revivalist movement in the United States who claim to represent and embrace the patriarchal values against which their mothers and grandmothers fought. Because women’s mothering is determinative to the family, it is therefore central to transforming larger social structures. This literature review is taken from a study which employed a qualitative design incorporating thematic analysis of interviews to explore how women’s attitudes about (...) being a mother and mothering change when they change religious communities from liberal paradigms to fundamentalist, enclavist belief systems. This has implicit relevance to the field of transpersonal psychology, which could incorporate the spiritual experiences of an often-ignored group. (shrink)

The purpose of the present study was to identify and categorize career motivations in highly educated married Korean women. Twenty five participants who are working were interviewed and asked why they continue their work despite various difficulties. Sixty-seven career persistence motivations were elicited and reliably organized into 6 categories: low interest in childcare and household labor, family-related motives, high need for achievement, financial problems/needs, self-actualization and job satisfaction, and positive perception of working women. This study is significant as it conceptualizes (...) the motivation for career persistence as the major variable affecting highly educated married women’s decision to continue their careers and establishes the theoretical basis for future research. (shrink)