ABSTRACT The article presents an attempt to analyze the strategic perspective of discourse, applying Critical Discourse Analysis (CDA) concepts and Crisis Communication analytical tools. The study aims to reveal key strategies employed by a political actor to form public perception while communicating a crisis, based on Donald Trump’s discourse on the COVID-19 pandemic. Results suggest four groups of strategies: (1) legitimization (through emotions, altruism, a hypothetical future, voices of expertise, rationality, defeasibility, simple denial and bolstering), (2) delegitimization (through negative evaluations, (...) accusations, sarcasm, nicknaming, attacking the accuser, shifting the blame), (3) mitigation (transcendence and differentiation) and (4) intensification (through the use of repetitions, metaphors, superlatives, intensifiers). The research concludes that the macro goal underlying the described strategies is to present the Trump administration’s efforts to address the COVID-19 pandemic as hard and effective. The study illustrates the use of language to model public perception and construct meaning in the context of a crisis. The research findings contribute to prior scientific inquiry into discursive strategies through suggesting a more comprehensive typology and extending CDA classifications by Crisis Communication categories. (shrink)

ABSTRACT Recent reflection on the role of museums and galleries has focused on their socially situated nature; and that as a social construct, co-produced with its audiences, heritage is in part discursively constituted. This has included acknowledgement that the inherited discourse is hegemonic and exclusive of divergent narratives, leading to moves to create alternatives to contest it, which include temporary exhibitions. These provide a potentially democratic space for discursive incursions freed from the constraints of the permanent museum. But they are (...) also spatially and temporally peripheral, occupying a discursive space outside the standard visit. This raises questions as to whether, once the exhibition is over, the alternative will be subsumed once more. This article explores this issue using a dataset of TripAdvisor reviews to analyse the discursive responses of visitors to temporary and permanent collections, using the Musée d’Orsay's 2019 exhibition Le Modèle Noir as a case study. Analysis shows that Le Modèle Noir reviews exhibit greater discursive fragmentation, reveal a relative lack of appeals to collective identity, and do not connect the exhibition with the permanent collection. Potential implications of this for initiatives that seek to counter the hegemonic narrative are discussed. (shrink)

The present article explores how the concept of normativity can be used as a starting point for research on language and sexuality, such as Queer Linguistics. Recent language and sexuality research has demonstrated the prominent role that normativity plays in the discursive construction of identities and behaviours, but the theorisation of normativity as an analytical concept has so far remained limited. To change this state of affairs, this article discusses the theoretical underpinnings of normativity as they relate to language and (...) sexuality studies. This discussion is then supplemented by a case study on how speakers orient to sexual normativities in talk on objectophilia, a clearly non-normative form of sexuality. The concluding section elaborates on the consequences that a focus on normativity in language and sexuality studies suggests for potential Queer Linguistic agendas and critical discourse studies more generally. (shrink)

Since the publication of ChatGPT and Dall-E, there has been heavy discussions on the possible dangers of generative artificial intelligence (AI) for society. These discussions question the extent to which the development of AI can be regulated by politics, law, and civic actors. An important arena for discourse on AI is the news media. The news media discursively construct AI as a technology that is more or less possible to regulate. There are various reasons for an assumed regulatability. Some voices (...) highlight the predominant capitalism of modern society as an ideology that enforces an uncontrolled development of AI. Others call on the rationality of civic society, which will push AI toward a development that serves humankind. Summarized, the discourse on AI floats between positions of technological and social determinism. The article conducts a discourse analysis on 113 articles from the German newspapers Süddeutsche Zeitung and Frankfurter Allgemeine Zeitung. The analysis shows how these center-left and center-right media frame the AI development in terms of social and technological determinism. As these newspapers reach out to a large audience, the article shows the kinds of perspectives on AI that confront civic society in Germany every day. News media can motivate or impede social action, as they frame the potential necessity of society and its members to intervene against certain developments. The article shows how the newspapers promote an understanding of AI, by which citizens will feel motivated to insist on a regulation of AI by politics and law. (shrink)

The use of words to label concepts is a weak point in CMT but one which is little discussed. This article considers the relative merits of image and writing as semiotic modes for identifying conceptual metaphor domains and whether image can offer an alternative to target is source formulae. It reports on an experiment in which MA translation students draw composite drawings to represent orientational metaphoric aspects of a UK government press release. Conventional metaphoric language deriving from the orientational metaphors, (...) especially good is up/bad is down, plays a significant role across this text, forming a “metaphor chain” pattern. The drawings and post-task interviews with the participants reveal details of the internal structure of the source domain up and how it is conceptualized. Particularly of note is the strong horizontal forward aspect of orientation which emerges when the written text is represented pictorially. The article demonstrates how drawing can be used as a tool in metaphor-led discourse analysis. (shrink)

We describe how the set of tools, practices, and social relations known as “precision agriculture” is defined, promoted, and debated. To do so, we perform a critical discourse analysis of popular and trade press websites. Promoters of precision agriculture champion how big data analytics, automated equipment, and decision-support software will optimize yields in the face of narrow margins and public concern about farming’s environmental impacts. At its core, however, the idea of farmers leveraging digital infrastructure in their operations is not (...) new, as agronomic research in this vein has existed for over 30 years. Contemporary discourse in precision ag tends to favour emerging digital technologies themselves over their embeddedness in longstanding precision management approaches. Following several strands of science and technology studies research, we explore what rhetorical emphasis on technical innovation achieves, and argue that this discourse of novelty is a reinvention of precision agriculture in the context of the growing “smart” agricultural economy. We overview six tensions that remain unresolved in this promotional rhetoric, concerning the definitions, history, goals, adoption, uses, and impacts of precision agriculture. We then synthesize these in a discussion of the extent to which digital tools are believed to displace farmer decision-making and whether digital agriculture addresses the biophysical heterogeneity of farm landscapes or land itself has become an “experimental technology”—a way to advance the general development of artificial intelligence. This discussion ultimately helps us name a larger dilemma: that the smart agricultural economy is perhaps less about supporting land and its stewards than promising future tech and profits. (shrink)

Whether second language teaching contributes to the enslavement or empowerment of learners has become a branch in Teaching English to Speakers of Other Languages research. More and more discussions are emerging, and they tend to base on more and more diverse theoretical frameworks. This article aims to shed light on this issue by exploring it from a Hegelian framework of language. Among Hegel’s theories of language, two notions, namely, mutual recognition and universalisation of culture are selected for discussions. The conclusion (...) is that based on Hegel’s theories of language L2 teaching has a stronger tendency of contributing to the empowerment of learners. (shrink)

In recent years, a lot of academic attention has been paid to the public discussion on ‘Black Pete’ (Zwarte Piet) in the Low Countries. Black Pete is a much-debated blackface character which is part of the Saint-Nicholas tradition – a yearly festive event taking place at the beginning of December associated with gifts and celebration. ‘Tradition’ versus ‘racism’ seem to be the main arguments in the debate. The current study analyses the debate as it evolved in Flanders from 2012 until (...) 2022, applying Critical Discourse Analysis to find out how the thinking about the event and the Black Pete character, as reflected in the newspapers, changed over a decade. Our sample consists of 143 articles from the four most read newspapers in Flanders (De Standaard, De Morgen, Het Laatste Nieuws, Het Nieuwsblad). All journalistic genres were included, news reports as well as opinion articles, but also readers’ letters. Based on an analysis of naming, modality and evidentiality (Fairclough [2013]. Critical discourse analysis: The critical study of language. Routledge; Halliday [1994]. An introduction to functional grammar. Arnold), we illustrate and demonstrate how the tone of the debate gradually changed from a discourse of conflict into a discourse of moderation and appeasement. (shrink)

At the turn of the 21st century, a collection of donors created the Alliance for a Green Revolution in Africa (AGRA) to spark a “new” Green Revolution on the African continent. Since its inception, AGRA’s mission has revolved around a series of interventions designed around the idea of making agriculture a “business.” In this paper, I ask how AGRA puts such discourses into practice with a particular focus in Ghana. To do so, I draw on a television show produced by (...) AGRA called Kuapa, organizational literature, and to a lesser extent, interviews, to assess how AGRA materializes its goals in Ghana. Ultimately, I argue that a focus on discourse not only provides insight into how AGRA conceptualizes agricultural transformation, but also how AGRA pursues agronomic, political, and social changes in the countries in which it intervenes. (shrink)

ABSTRACTThe recent increase in research and commercialization of genetically modified crops in Africa has resulted in considerable and understandable interest from farmers, scholars, and practitioners. However, messy situations are often hard to critically engage in from afar, and the recent article published by Braimah et al. [. Debated agronomy: Public discourse and the future of biotechnology policy in Ghana. Global Bioethics. doi:10.1080/11287462.2016.1261604] presents certain claims that further obfuscate – rather than clarify – an already complex landscape. In this commentary I (...) first seek to clarify particular details of the Ghanaian “GMO” story with particular focus on certain actors and their stances. Next, I highlight some methodological shortcomings of Debated Agronomy and correct certain dubious quotations and claims. Finally, I suggest a more ethnographically and discourse-focused methodology to gain much needed insight into how Ghanaia... (shrink)

ABSTRACTThe Norwegian government implemented a comprehensive welfare reform in 2012 to better manage an increasingly care-demanding patient demography while meeting budgetary constraints. This article discusses interdiscursive relationships between policy strategies and language use among rehabilitation professionals. It is based on a synthesis of textual analyses of policy documents and of transcribed interviews to produce complex insights into current rehabilitation discourse. The synthetic product is expressed in the form of two nodal discourses which subsume and articulate in particular ways the constituent (...) discourses of the policies and interviews. One nodal discourse approaches rehabilitation as a clinical practice; the other concerns rehabilitation as a management practice. These discourses serve different purposes. One is based in traditional medical science as a means for political action and relates to the body as an object of government policies and practices. The other relies on the individual... (shrink)

ABSTRACT The performance Un violador en tu camino [A rapist in your way] created by the Chilean feminist collective Las Tesis received global media attention during the 2019/2020 Chilean protests against inequality and human rights violations. Drawing on insights from Feminist Critical Discourse Studies, Corporeal Sociolinguistics and Multimodal Critical Discourse Studies, we analyse three video recordings of Las Tesis’ performances in three capital cities in Latin America: Santiago, Buenos Aires, and Mexico City. We study how sounds, lyrics, body movements, and (...) accessories work together to defy institutional, material, and symbolic violence against women. We also analyse how intertextual strategies in the Santiago/chilean performance and their recontextualization in Buenos Aires and Mexico City were employed to resist structural patriarchal norms. The analysis reveals that through an adaptation of the song lyrics and the performances, the following social actors are explicitly identified as the instigators of violence against women: the police and the President, judges opposed to the legalization of abortion and the Catholic Church. This study advances understanding of feminist emancipatory and resistance discourses in Latin America. (shrink)

ABSTRACT Since the United Kingdom’s referendum on European Union (EU) membership in 2016, a new political cleavage of Remainers and Leavers has developed (Kelley, N. [2019]. British social attitudes survey: Britain’s shifting identities and attitudes. (36). National Centre for Research). This paper explores how five pro-Brexit newspapers discursively construct political division in Britain in relation to two key events in the final year of Britain’s EU membership: the extension of the withdrawal process past the original date of March, and the (...) introduction of the Benn Act in September. The paper reveals two primary discursive constructions of division in Britain: a divide between incompetent and arrogant political officials and an innocent, suffering public, and an identity cleavage between pro-Remain ‘elites’ and ‘ordinary’ Leave-voting citizens. The study argues that the construction of these divisions threatens a collective national identity in Britain at a time when it is most required. It concludes that by apportioning blame for socio-political divisions, the newspapers obfuscate their role in contributing to disunity in the UK. (shrink)

This article argues that phenomenological sociology has great potential to provide a strong theoretical support to the Sociocognitive Approach in Critical Discourse Studies. SCA is interested in the interconnections between knowledge, discourse and society while placing subjectivity in the centre of its framework. It looks into the correlative relationship between personal- and socially shared knowledge, and the significance of these correlations to discourse production and interpretation. Analogously, phenomenological sociology explores the interrelated structures of subjectivity, knowledge and the social world. It (...) systematically analyses the conditions and forms of intersubjective understanding and the mutually constitutive relationship between subjective- and objective knowledge. Given the considerable overlap between the subject matter of phenomenological sociology and that of SCA, the purpose of the article is to draw the attention of critical discourse analysts to a neglected but extremely resourceful field. Following a brief introduction to SCA, the article will address some of SCA’s key concepts in conjunction with the phenomenological-sociological insight. (shrink)

ABSTRACTThis article integrates into critical discourse analysis concepts developed by the Marxist literary critic Fredric Jameson. These concepts include Jameson's theories of contradiction, mode of production, and social formation. By taking up Jameson's ideas, it is argued, researchers can strengthen CDA's underdeveloped theories of contradiction and historical change. Furthermore, this article shows how Jameson's theories can sharpen CDA's methods of studying texts. By taking a Jamesonian tack and viewing each text as offering ‘an imaginary resolution of a real contradiction', researchers (...) can track how antagonisms in the social order shape and are shaped by processes of textual production. Additionally, by foregrounding contradictions and resolutions, researchers can see how texts participate in processes of historical change. To demonstrate a Jamesonian version of CDA, this article concludes with an analysis of a text that charts a course through neoliberal capitalism. (shrink)

This study aims to establish ideological effects of the pre-pandemic metaphor use in the mainstream media on users’ perceptions of their relationship with technologies during the COVID-19 pandemic. To achieve that, 120 media articles from global mainstream media sources during the pre-pandemic period were collected and analysed at three levels: (1) metaphor identification; (2) deconstruction of conceptual source domains; (3) the coding of metaphorical expressions into psychological types of interpersonal relationships that are projected on technologies. The established metaphorical patterns were (...) tested in an online survey with 100 young adults and adults from Lithuania during the COVID-19 pandemic period of 2019-2020. The research findings resulted in the ideological perceptions of Reversed Agentivity and Mechanised Action characterising our relationship with technology and pointing out to the loss of individual autonomy, a lack of personal growth and more fragmented personal identity during the pandemic. (shrink)