We adjust the notion of typicality originated with Russell, which was introduced and studied in a previous paper for general first-order structures, to make it expressible in the language of set theory. The adopted definition of the class ${\rm NT}$ of nontypical sets comes out as a natural strengthening of Russell's initial definition, which employs properties of small (minority) extensions, when the latter are restricted to the various levels $V_\zeta$ of $V$. This strengthening leads to defining ${\rm NT}$ as the (...) class of sets that belong to some countable ordinal definable set. It follows that ${\rm OD}\subseteq {\rm NT}$ and hence ${\rm HOD}\subseteq {\rm HNT}$. It is proved that the class ${\rm HNT}$ of hereditarily nontypical sets is an inner model of ${\rm ZF}$. Moreover the (relative) consistency of $V\neq {\rm NT}$ is established, by showing that in many forcing extensions $M[G]$ the generic set $G$ is a typical element of $M[G]$, a fact which is fully in accord with the intuitive meaning of typicality. In particular it is consistent that there exist continuum many typical reals. In addition it follows from a result of Kanovei and Lyubetsky that ${\rm HOD}\neq {\rm HNT}$ is also relatively consistent. In particular it is consistent that ${\cal P}(\omega)\cap {\rm OD}\subsetneq{\cal P}(\omega)\cap {\rm NT}$. However many questions remain open, among them the consistency of ${\rm HOD}\neq {\rm HNT}\neq V$, ${\rm HOD}={\rm HNT}\neq V$ and ${\rm HOD}\neq {\rm HNT}= V$. (shrink)