It is a fact that novel metaphorical utterances appear in natural language argumentation. It seems, moreover, that these put forward metaphorical propositions that can have different roles (data, warrants or claims) in argument structure. There can even be good argumentation which is indispensably metaphorical. However, not all metaphor theories provide an explanation of metaphorical meaning compatible with these claims. In this article, we explain the three main views on metaphorical meaning and show, analysing some examples, their consequences for metaphorical argumentation. (...) Our analysis shows that only the cognitive view can explain that there are arguments which can only be generated using novel metaphors. (shrink)

In argumentation, metaphors are often considered as ambiguous or deceptive uses of language leading to fallacies of reasoning. However, they can also provide useful insights into creative argumentation, leading to genuinely new knowledge. Metaphors entail a framing effect that implicitly provides a specific perspective to interpret the world, guiding reasoning and evaluation of arguments. In the same vein, emotions could be in sharp contrast with proper reasoning, but they can also be cognitive processes of affective framing, influencing our reasoning and (...) behavior in different meaningful ways. Thus, a double (metaphorical and affective) framing effect might influence argumentation in the case of emotive metaphors, such as “Poverty is a disease” or “Your boss is a dictator,” where specific “emotive words” (disease, dictator) are used as vehicles. We present and discuss the results of two experimental studies designed to explore the role of emotive metaphors in argumentation. The studies investigated whether and to what extent the detection of a fallacious argument is influenced by the presence of a conventional vs. novel emotive metaphor. Participants evaluated a series of verbal arguments containing either “non-emotive” or “emotive” (positive or negative) metaphors as middle terms that “bridge” the premises of the argument. The results show that the affective coherence of the metaphor's vehicle and topic plays a crucial role in participants' reasoning style, leading to global heuristic vs. local analytical interpretive processes in the interplay of the metaphorical and the affective framing effects. (shrink)

Using metaphor is a common strategy in politics and other argumentative settings to support a particular claim or to promote behavioral change (e.g., Musolff, 2004). By painting a picture of the is...