This article develops a new phenomenological account of the shame people typically tend to feel when seen naked by others. Although shame at nakedness is a paradigmatic and widespread form of shame, it has been under-explored in the literature on shame. The central thesis of the article is that shame at nakedness is rooted in our desire for social affirmation and constituted by our capacity for social self-consciousness. I argue that our ability to sense how others see us and judge (...) us gives rise to a dynamic tension between our effort to control our public self-presentation and the experience of being exposed to others in an uncontrolled manner. What makes us prone to feel shame or shame anxiety at being seen naked is that we feel that we have revealed our naked and true self as potentially or actually shameful and that our public persona has been undermined. Furthermore, the vulnerability and lack of control that are part and parcel of naked exposure can be a source of shame. In my analysis, shame at nakedness encompasses both literal bodily nakedness and other kinds of uncontrolled and unguarded exposure. The article also offers an argument as to the roots of the more or less ubiquitous tendency to feel shame at exhibiting one’s genitals in public. I develop my account through critical engagements with the main contemporary attempts to account for shame at nakedness, critiquing their insufficiencies and reframing their insights. (shrink)