Around 30% of world cultures endorse reincarnation and 20% of contemporary Americans think that reincarnation is plausible. This paper addresses the question of why belief in reincarnation is so pervasive across geographically disparate contexts. While social scientists have provided compelling explanations of the particularistic aspects of reincarnation, less is known about the psychological foundations of such beliefs. In this paper, I review research in the cognitive science of religion to propose that selected panhuman cognitive tendencies contribute to the cross-cultural success (...) of basic ideas in reincarnation. Together, this research suggests that extraordinary convictions, including those associated with postmortem survival, are underpinned by some of the same processes that govern mundane social cognition. (shrink)

Little is known about how the minds and bodies of reincarnated agents are represented. In three studies, participants decided which individual, out of multiple contenders, was most likely to be the reincarnation of a deceased person, based upon a single matching feature between the deceased and each of the candidates. While most participants endorsed reincarnation as entailing a new body, they reasoned that candidates with a similar physical mark or a similar episodic autobiographical memory to the deceased, when alive, were (...) more likely than candidates with other physical or psychological based similarities to be the reincarnation of the deceased. As predicted, by increasing the distinctiveness of a matching physical mark and an episodic autobiographical memory, while holding others constant, likelihood judgments for the candidate with the similar distinctive physical mark were significantly higher than candidates with non-distinctive physical marks, but differences between the distinct and general episodic autobiographical memory condition did not reach statistical significance. These findings support the claim that we intuitively represent reincarnated agents as psychologically determined but physically embodied, and that different assumptions underpin the use of physical and psychological features to establish identity in reincarnation contexts. (shrink)