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The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgment

In Jochen Musch & Karl C. Klauer (eds.), The Psychology of Evaluation: Affective Processes in Cognition and Emotion. Lawerence Erlbaum. pp. 189-217 (2003)

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  1. If I imagine it, then it happened: The Implicit Truth Value of imaginary representations.Daniella Shidlovski, Yaacov Schul & Ruth Mayo - 2014 - Cognition 133 (3):517-529.
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  • Exploring "fringe" consciousness: The subjective experience of perceptual fluency and its objective bases.Rolf Reber, P. Wurtz & Thomas E. Zimmermann - 2004 - Consciousness and Cognition 13 (1):47-60.
    Perceptual fluency is the subjective experience of ease with which an incoming stimulus is processed. Although perceptual fluency is assessed by speed of processing, it remains unclear how objective speed is related to subjective experiences of fluency. We present evidence that speed at different stages of the perceptual process contributes to perceptual fluency. In an experiment, figure-ground contrast influenced detection of briefly presented words, but not their identification at longer exposure durations. Conversely, font in which the word was written influenced (...)
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  • Necker’s smile: Immediate affective consequences of early perceptual processes.Sascha Topolinski, Thorsten M. Erle & Rolf Reber - 2015 - Cognition 140 (C):1-13.
    Current theories assume that perception and affect are separate realms of the mind. In contrast, we argue that affect is a genuine online-component of perception instantaneously mirroring the success of different perceptual stages. Consequently, we predicted that the success (failure) of even very early and cognitively encapsulated basic visual Processing steps would trigger immediate positive (negative) affective responses. To test this assumption, simple visual stimuli that either allowed or obstructed early visual processing stages without participants being aware of this were (...)
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  • Easy on the mind, easy on the wrongdoer: Discrepantly fluent violations are deemed less morally wrong.Simon M. Laham, Adam L. Alter & Geoffrey P. Goodwin - 2009 - Cognition 112 (3):462-466.
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  • Mere exposure effect: A consequence of direct and indirect fluency–preference links.Sylvie Willems & Martial Van der Linden - 2006 - Consciousness and Cognition 15 (2):323-341.
    In three experiments, picture quality between test items was manipulated to examine whether subjects’ expectations about the fluency normally associated with these different stimuli might influence the effects of fluency on preference or familiarity-based recognition responses. The results showed that fluency due to pre-exposure influenced responses less when objects were presented with high picture quality, suggesting that attributions of fluency to preference and familiarity are adjusted according to expectations about the different test pictures. However, this expectations influence depended on subjects’ (...)
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  • Scanning the “Fringe” of consciousness: What is felt and what is not felt in intuitions about semantic coherence.Sascha Topolinski & Fritz Strack - 2009 - Consciousness and Cognition 18 (3):608-618.
    In intuitions concerning semantic coherence participants are able to discriminate above chance whether a word triad has a common remote associate or not . These intuitions are driven by increased fluency in processing coherent triads compared to incoherent triads, which in turn triggers a brief and short positive affect. The present work investigates which of these internal cues, fluency or positive affect, is the actual cue underlying coherence intuitions. In Experiment 1, participants liked coherent word triads more than incoherent triads, (...)
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  • Exploring “fringe” consciousness: The subjective experience of perceptual fluency and its objective bases.Rolf Reber, Pascal Wurtz & Thomas D. Zimmermann - 2004 - Consciousness and Cognition 13 (1):47-60.
    Perceptual fluency is the subjective experience of ease with which an incoming stimulus is processed. Although perceptual fluency is assessed by speed of processing, it remains unclear how objective speed is related to subjective experiences of fluency. We present evidence that speed at different stages of the perceptual process contributes to perceptual fluency. In an experiment, figure-ground contrast influenced detection of briefly presented words, but not their identification at longer exposure durations. Conversely, font in which the word was written influenced (...)
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  • Evidence for the automatic evaluation of self-generated actions.Kristien Aarts, Jan De Houwer & Gilles Pourtois - 2012 - Cognition 124 (2):117-127.
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  • A rose in any other font would not smell as sweet: Effects of perceptual fluency on categorization.Daniel M. Oppenheimer & Michael C. Frank - 2008 - Cognition 106 (3):1178-1194.
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  • Mere exposure effect: A consequence of direct and indirect fluency–preference links☆.S. WillemS & M. Vanderlinden - 2006 - Consciousness and Cognition 15 (2):323-341.
    In three experiments, picture quality between test items was manipulated to examine whether subjects’ expectations about the fluency normally associated with these different stimuli might influence the effects of fluency on preference or familiarity-based recognition responses. The results showed that fluency due to pre-exposure influenced responses less when objects were presented with high picture quality, suggesting that attributions of fluency to preference and familiarity are adjusted according to expectations about the different test pictures. However, this expectations influence depended on subjects’ (...)
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  • Rhetorical features facilitate prosodic processing while handicapping ease of semantic comprehension.Winfried Menninghaus, Isabel C. Bohrn, Christine A. Knoop, Sonja A. Kotz, Wolff Schlotz & Arthur M. Jacobs - 2015 - Cognition 143 (C):48-60.
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