Cultural psychology has great potential to expand its research frameworks to more applied research fields in business such as marketing and organizational studies while going beyond basic psychological processes to more complex social practices. In fact, the number of cross-cultural business studies has grown constantly over the past 20 years. Nonetheless, the theoretical and methodological closeness between cultural psychology and these business-oriented studies has not been fully recognized by scholars in cultural psychology. In this paper, we briefly introduce six representative (...) cultural constructs commonly applied in business research, which include (1) individualism vs. collectivism, (2) independence vs. interdependence, (3) analytic vs. holistic cognition, (4) vertical vs. horizontal orientation, (5) tightness vs. looseness, and (6) strong vs. weak uncertainty avoidance. We plot the constructs on a chart to conceptually represent a common ground between cultural psychology and business research. We then review some representative empirical studies from the research fields of marketing and organizational studies which utilize at least one of these six constructs in their research frameworks. At the end of the paper, we recommend some future directions for further advancing collaboration with scholars in the field of marketing and organizational studies, while referring to theoretical and methodological issues. (shrink)

Having spent 40 years as a psychologist in academia with a minority perspective at odds with the culture of his profession, the author was requested to reflect upon his experiences in order to offer advice to younger colleagues of the same persuasion. There are indeed prices to be paid when one's values place one outside the established view within the discipline of psychology, but remaining true to oneself is never theless posited as the highest value. The chief drawback of marginality (...) is the lack of the possibility of being placed within a normative university setting where the training of the next generation of scholars with similar values can take place. Basically, one encounters the resistances that sociology of knowledge factors offer rather than intrinsic resistances to the minority theoretical perspective. Five theoretical notions that met political resistance are listed and seven advisory comments are offered for young potentially marginal psychologists. (shrink)

In regard to the explanation of actions that are governed by institutional rules, John R. Searle introduces the notion of a mental “background” that is supposed to explain how persons can acquire the capacity of following such rules. I argue that Searle’s internalism about the mind and the resulting poverty of his conception of the background keep him from putting forward a convincing explanation of the normative features of institutional action. Drawing on competing conceptions of the background of Heidegger and (...) Wittgenstein, I propose to revise Searle’s conception. The background of institutional agency can only provide a convincing explanation if it includes the context of actions and intersubjective structures of a shared life-world. I suggest that a further development of this idea would lead to the identification of the background with a web of social recognition. (shrink)

This thesis will address the question of whether there are any situated cognition concepts of memory functioning as investigative kinds in the sciences of memory. Situated cognition is an umbrella term, subsuming extended, embedded, embodied, enacted and distributed cognition. I will be looking closely at case studies of investigations into memory where such concepts seem prima facie most likely to be found in order to establish a) whether the researchers in question are in fact employing such concepts, and b) whether (...) the concepts are functioning well – functioning as investigative kinds – and should therefore continue to be employed, or whether something has gone wrong in the practice of the science and they should employ a different kind of concept. An historically situated approach to the case studies will allow me to answer part b) here. -/- Along the way, I will argue for a way of construing scientific research that I call the dynamic framework account, an account of (im)maturity for science, a variety of conceptual role semantics with respect to scientific concepts, and the historically situated case study-based method I will employ in answering the central question. My conclusions, and the way I reach them, constitute contributions to debates about situated cognition particularly, and to philosophy of science more generally, as well as recommendations for scientific practice. (shrink)