Abstract

This paper’s main aim is to illuminate how climate activism—which seeks to address the collective existential crisis that is climate change—uniquely intersects with the individual existential crisis that is one’s own death. Addressing climate change seems to minimally require more cooperation and less environmentally unfriendly behavior. However, in virtue of the way discussions on climate change can make nature’s vulnerability—and, relatedly, our own mortality—psychologically salient, climate discourse is capable of engendering existential anxiety. This poses problems for climate activism, as attenuating existential anxiety often relies on forms of self-esteem striving capable of undermining cooperation and exacerbating environmentally unfriendly behavior. I take these problems to have implications for a certain style of discourse made famous by Greta Thunberg: climate shaming. Because of shame’s potential to induce moral maturation/motivational revision, some take climate shaming to be a justified strategy for promoting climate activism. Yet empirical research suggests that climate shaming may often catalyze various self-esteem striving behaviors that lead to the exact opposite of climate shaming’s intended effect(s). In my view, this is because of climate shaming’s problematic potential to engender existential anxiety. If so, climate activists have good reason to abandon the climate shaming strategy.