Abstract

Reading have always been a very important activity, which further paves the way for excellence in life both academically and non-academically. It is a fundamental skill that unlocks learning and provides individual’s benefits. Reading habit and attitude become an interest topic to discuss because it can be the key success in learning. This study aimed to examine the reading habits and attitudes of big city residents in Pakistan towards books with Chinese themes, available in Chinese, English, or Urdu language. Using a survey design and simple random sampling, data was collected from 300 respondents through a pre-tested questionnaire based on Smith's (1991) Adult Survey of Reading Attitude. The study analyzed data from 11 online bookstores and publishers in Pakistan used to provide recent insights. We used two keywords (China, Chinese: چائ نا , چائ ن یز ) to collect data from online bookstores. The results of the study, with a reliability test score of 0.79, showed that the participants had a positive attitude towards reading Chinese themed books. The findings of this study can inform the development of educational programs to enhance reading skills and cultural understanding for users of Chinese-themed books in Pakistan.