Abstract

In metaphor research there is usually some notion of transfer of aspects of the source domain to the target domain. More rarely, transfers in the opposite direction are countenanced, affecting one’s perception of source as well as target. This paper argues that, even without this aim, transfers from target to source should happen. One radical claim here is that it is often better to translate information from literal sentences into prevailing metaphorical terms than to translate the information from metaphorical sentences into literal terms. The issues have been obscured by confusion between intuitive directions of static source/target mappings, directions of individual transfer actions, and direction of main intended information flow. Relevance to an implemented AI system for metaphorical reasoning, ATT-Meta, and to Blending Theory are briefly mentioned. Asymmetry of metaphor is also addressed.