Abstract

Abstract This paper presents the study of the James and Che BBQ House’s strategic management. Strategic management is the process of scientifically analyzing, tracking, and assessing present strategies in order to develop and implement new ones that are required to meet the goals and objectives of a business organization. The collected data from the business’ operation manager exhibits the business’ status in terms of its performance in the industry it belongs to, which will be a crucial foundation for the evaluation and formulation of strategies. The food industry is one of the most well-known industries globally for having a broad market and competitive businesses. Hence, it is vital to establish and/or uphold one’s business competitiveness, to evaluate current strategies that are no longer effective, and to implement new ways or solutions that would make the business keep up with its competitors in the industry based on the study of its existing strategic management, as well as the business environment. Keywords: Competitive Businesses; PESTEL Analysis; Strategic Management.