4 found
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Leonardo Cada [3]Leonardo Cada Jr [1]
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Leonardo Cada
Far Eastern University - Manila
  1. Impact of TV Advertisements to Filipino Consumer Buying Behavior.Kiera Erika Elizares, Arliyah Joyce Garcia, Denise Patag, Gladys Toledo & Leonardo Cada - manuscript
    Television advertisements have been one of the well-known forms of promoting and conveying a message in the business industry. Consumer behaviors are changing and evolving through the influence of social media sites like Facebook, Instagram, Twitter, YouTube, and TikTok, and the impact of COVID-19. The researchers have found several insights that describe the effect of such television advertisements on our current situation. The COVID-19 pandemic has affected social media usage; a lot of consumers found it reliable and easy to access (...)
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  2. A Study on the Management Style of MSME Owners in the City of Manila.Leonardo Cada Jr - 2020 - IOSR Journal of Business and Management 22 (8):60-69.
    This study aims to identify the different managerial styles employed by owners of legitimate micro, small and medium enterprises (MSME) in different localities within the city of Manila in the day-to-day management and supervision of their enterprises. According to the Department of Trade and Industry of the Philippines (2003), micro, small and medium enterprises (MSMEs) are defined as any business activity/enterprise engaged in industry, agribusiness/services, whether single proprietorship, cooperative, partnership, or corporation whose number of employees are categorized as follows: for (...)
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  3.  79
    Credibility of Consumer-Generated Ads in YouTube and Their Impact on Consumers’ Purchase Intention.John Renz Dacudao, Nathan John Tosoc & Leonardo Cada -
    YouTube, largely recognized as the world's greatest video-sharing network, has seen significant transformations since its launch in May 2005. As a result of its development, the platform is now used by the so-called Youtubers who share their day-to-day activities and even help businesses to promote their products. This study examines the credibility of Consumer-Generated Ads in YouTube by assessing the responses of the participants who actively use the said platform and to identify if the videos they watch have something to (...)
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  4.  8
    Effectiveness of Social Media Platforms in Advertising Small Local Businesses in the National Capital Region-Philippines.Jeaneth Banzon, Gian Carlo Belen, Janess Claire Cruz, Rebecca Patricia Ramirez, Gretel Togonon & Leonardo Cada - manuscript
    Technology evolves with the market; such as the situation of the Pandemic right now, people make use of social media to purchase products and services due to the restrictions of going out. In line with this, social media gives businesses/companies an opportunity to reach a wide range of customers, and it can also be a great way to distribute products and services through the use of social media applications. Through this, businesses/companies have been able to expand their horizons, innovate their (...)
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