The Missing Link Between Corporate Social Responsibility and Consumer Trust: The Case of Fair Trade Products

Journal of Business Ethics 84 (1):1-15 (2009)
Download Edit this record How to cite View on PhilPapers
Abstract
This paper investigates the link between the consumer perception that a company is socially oriented and the consumer intention to buy products marketed by that company. We suggest that this link exists when at least two conditions prevail: (1) the products sold by that company comply with ethical and social requirements; (2) the company has an acknowledged commitment to protect consumer rights and interests. To test these hypotheses, we conducted a survey among the clients of retail chains offering Fair Trade products. The results show that socially oriented companies can successfully leverage their reputation to market products with high symbolic values.
Categories
(categorize this paper)
Reprint years
2009
PhilPapers/Archive ID
CASTML-2
Upload history
Archival date: 2013-08-28
View other versions
Added to PP index
2009-01-28

Total views
16,642 ( #54 of 53,583 )

Recent downloads (6 months)
476 ( #586 of 53,583 )

How can I increase my downloads?

Downloads since first upload
This graph includes both downloads from PhilArchive and clicks on external links on PhilPapers.