Abstract

The convergence of humans and AI systems is introducing new dynamics into the cultural and intellectual landscape. Complementing emerging cultural evolution theories such as “machine culture”, AI agents represent a significant techno-sociological development, particularly within the anthropological study of Web3 as a community focused on decentralization through blockchain. Despite their growing presence, the cultural significance of AI agents remains largely unexplored in academic literature. We argue that, within the context of Web3, these agents challenge traditional notions of participation and influence in public discourse, creating a “hybrid marketplace of ideas”—a conceptual space where human- and AI-generated ideas coexist and compete for attention. We examine the current state of AI agents in idea generation, propagation, and engagement, positioning their role as Cultural Agents through the lens of Memetics and encouraging further inquiry into their cultural and societal impact. Additionally, we address the implications of this paradigm for privacy, intellectual property, and governance, highlighting the societal and legal challenges of integrating AI agents into the hybrid marketplace of ideas.