Abstract
I discuss the main claims in a new book on the origins of morality . These are: i) our time, far from being the twilight of morality, is the first time in human history when a universalistic and autonomous morality has emerges as a social phenomenon, not just as a philosophical theory; ii) even if thousand years of rational philosophical discussion of morality has yielded valuable insights, yet a fresh start of critical reflexion on morality qua phenomenon is first possible now, starting with a sociological understanding of morality as spontaneous emergence of codes of norms; iii) sociology is intrinsically ethical theory, since at a certain point, no empirical and technocratic proc-essing of social data still makes sense and sociological discourse has to become reflexive, interpretive, and most of all, construed in terms of explicit valuations.