Abstract
The chapter reconstructs the eighteenth-century discussion on commerce and virtue in the light of Hirschman's, Pocock's, Polanyi's, and Viner's interpretations of that discussion. The claims put forth are: the history of the emerging of modern market society has been heavily conditioned by a teleological and deterministic interpretation of history; the eighteenth-century discussion cannot be read neither in terms of ideologies nor in terms of the history of economic analysis; a 'strategic' reading is fruitful in so far as it allows two-ways interactions between discourse and social facts.