The social turn of artificial intelligence

AI and Society (online) (2021)
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Abstract

Social machines are systems formed by material and human elements interacting in a structured way. The use of digital platforms as mediators allows large numbers of humans to participate in such machines, which have interconnected AI and human components operating as a single system capable of highly sophisticated behavior. Under certain conditions, such systems can be understood as autonomous goal-driven agents. Many popular online platforms can be regarded as instances of this class of agent. We argue that autonomous social machines provide a new paradigm for the design of intelligent systems, marking a new phase in AI. After describing the characteristics of goal-driven social machines, we discuss the consequences of their adoption, for the practice of artificial intelligence as well as for its regulation.

Author Profiles

Nello Cristianini
University of Bath
Teresa Scantamburlo
University of Venice
James Ladyman
University of Bristol

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