Abstract
An AI winter may be defined as the stage when technology, business, and the media come to terms with what AI can or cannot really do as a technology without exaggeration. Through discussion of previous AI winters, this paper examines the hype cycle (which by turn characterises AI as a social panacea or a nightmare of apocalyptic proportions) and argues that AI should be treated as a normal technology, neither as a miracle nor as a plague, but rather as of the many solutions that human ingenuity has managed to devise.