PushediN: The Next Step in Social Media Marketing?

Sage Business Cases (2018)
  Copy   BIBTEX

Abstract

This case takes place in the context of a small to medium-sized retail clothing firm. It examines the latest trends in social media marketing technology and the potential ethical issues regarding privacy infringement and behavioral control of teenagers and young adults that such technology presents. The scenario invites students to consider how much, if at all, such marketing practices should be resisted going forward.

Author's Profile

Julian Friedland
Metropolitan State University of Denver

Analytics

Added to PP
2020-10-02

Downloads
19,273 (#106)

6 months
5,051 (#48)

Historical graph of downloads since first upload
This graph includes both downloads from PhilArchive and clicks on external links on PhilPapers.
How can I increase my downloads?